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Youth and Media Hardcover – 15 March 2013

4.7 out of 5 stars 4 ratings
Edition: 1st

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Using a series of case studies running the gamut from Kony 2012 to the life and times of Jackass star Bam Margera, Ruddock discusses how and why youth media studies matter, how it should be studied, and what we can learn from the findings. The book covers the influence and effect of media on youth in several contexts; in addition to the examples already mentioned, he covers the Ryan Florence and David Cameron incident, Insane Clown Posse and censorship, the Columbine high school shootings, child soldiers, and much more. The book does provide a good introductory discussion of a variety of key topics in the study of youth and the media, and does an excellent job of revealing the complexity of the relationship between youth and the media.



Throughout his ten chapters Ruddock frames his discussion in a recurring cyclical figure that flows in the following cycle: Research Question, Underlying issue about media influence, Relevant literature, Exemplifying case study, Outcomes, and Lesson for understanding media influence. This consistency in presentation is a strength of the book, adding some structure to a large and varied subject matter. This is a particularly good structure for students, Ruddock’s intended audience...Youth and Media is a good introductory text on the subject and students of media, sociology and violence will find it an excellent place to start.

About the Author

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

Product details

  • Publisher ‏ : ‎ SAGE Publications Ltd; 1st edition (15 March 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 1848600917
  • ISBN-13 ‏ : ‎ 978-1848600911
  • Dimensions ‏ : ‎ 17.02 x 1.52 x 24.64 cm
  • Customer Reviews:
    4.7 out of 5 stars 4 ratings

About the author

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My research focuses on media audiences, media users, the politics of popular culture and mediatization. It is informed by British and American Cultural Studies and the North American Mass Communication tradition. Methodologically, I use ethnography, cultivation analysis, quantitative survey research, content analysis and online thematic discourse analysis, guided by grounded theory. Many recent projects focus on social media. I welcome postgraduate inquiries in all of these areas. If you would like to know more about my writing and other research activities, please click the hyperlinks below, indicated in blue.

I am author of the books Youth and Media, Investigating Audiences and Understanding Audiences, all with Sage Publications. I am currently working on a fourth title, Exploring Media Research, also with Sage.

Other studies of media audiences, youth, mass communication theory, research methods, social media, reality television, violence, school shootings, celebrity, alcohol, politics, sport fans, pornography, media education and the politics of comedy have been published in several anthologies and scholarly journals. I’m best known for my work on Cultivation Analysis.

I regularly write analysis and opinion pieces for The Conversation, Australia’s largest independent news website. I have also written for the Sydney Morning Herald and On Line Opinion: Australia’s e-journal of social and political debate, and provided commentary for television, radio and press outlets including: ABC News 24, ABC News Radio, ABC Drive Time, ABC Radio National’s “The List”, BBC Radio 4, the Australian Associated Press, the Herald Sun, Metro, SBS Radio and Triple J.

As well as lecturing in Communications and Media Studies, I am the Coordinator of the Film, Media and Communications Postgraduate Program. Former Vice Chair of the International Communication Association’s Popular Communication Division, I serve on the editorial boards of Communication Theory, Sociology Compass, Particip@tions and the Journal of Public Affairs, and have reviewed papers for numerous international journals including Communication, Culture & Critique, Continuum, International Review for the Sociology of Sport, Media International Australia and Sociology.

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