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Caroline McCullough

Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap Paperback – 2 December 2014

by Cas McCullough (Author)

20 ratings

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Your Brilliant Un-Career is the ultimate roadmap for women corporate escapees and entrepreneurs. Part memoir, part how-to guide, the book shares real women's stories, inspiration and practical insights on how to make the leap from employee to entrepreneur. If you want to start, grow or revitalise your own business, get unstuck and shift from dreamer to doer, this book is for you. Who is this book for:

Women who want to make the leap from the corporate ladder but don't know where to start, wantrepreneurs and entrepreneurs.
Women who want a business that is a pleasure and joy to run,
Women who want a life and not just a job.
Women who need a confidence boost to make the leap and do it well.

What will I learn:

How to find your profitable purpose, your big WHY, so you can build a business you love, for the long term
how to avoid burnout and create a life you love by leveraging your expertise rather than your time,
how to create an information-based business, and capitalise on the information economy
how to recognise and avoid common business pitfalls and make the most of opportunities for growth,
how to size up services, consultants and mentors so you can invest in your business growth wisely,
how to create an action plan and not just a business plan,
where to base your business, and how to work from anywhere
how to create a brand that appeals to your right buyers, so you don't waste time and money on people who will never buy from you
how to market your business in the 21st century (including how to set up a lead generation system that works, use inbound marketing, content and email marketing to grow your audience and sales)
the fundamentals of social media marketing, timeless, proven techniques and strategies you can implement on any platform
how to build customer loyalty and nurture your tribe to encourage repeat business
how to accelerate your growth using email, events and collaboration, and
how to overcome overwhelm, and confidence killers so you can reach your potential as an entrepreneur.

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Product details

Publisher : Just One Thing Press (2 December 2014)
Language : English
Paperback : 222 pages
ISBN-10 : 0987243233
ISBN-13 : 978-0987243232
Dimensions : 15.24 x 1.27 x 22.86 cm

Customer Reviews:
20 ratings

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Top reviews from Australia

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Soul Space Design and ePublishing

I'm glad I read this book.

Reviewed in Australia on 17 December 2014

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I got a copy of this book during a free promo. To be honest, the cover didn't entice me to read it nor the publicity around it targeted to women. If you are thinking of buying this book, you are in for a wonderful surprise. This book is a gem, full of advice, data, interviews. A must read for business owners or entrepreneurs, regardless of the gender. Perhaps the only thing that bother me, was the inconsistency in the layout of the book. But I'm very picky with the books I read, and like to pay attention to details!. If you are a professional designer, I hope you get to see beyond those details, and enjoy this book as much as I did.

2 people found this helpful

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Cathy Ewald

Great advice

Reviewed in Australia on 24 March 2018

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I would recommend this to any woman who owns a business or plans to start one. Its a great encouragement.

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G Perkins

This book is worth double the asking price! There's ...

Reviewed in Australia on 4 December 2014

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This book is worth double the asking price! There's mountains of information in it for people starting, struggling or just dreaming of doing their own thing. After reading this I am inspired to keep building my business and I'll be using this as my "bible". I wish I had it when I started out 4 years ago!

One person found this helpful

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Andrea Kerr

it is great that you are providing your wisdom and talent to ...

Reviewed in Australia on 4 December 2014

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Well done Caroline, it is great that you are providing your wisdom and talent to help women when they start out on their own in business.

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Donna Hamer

Brilliant read for anyone leaving the corporate world and become an entrepreneur!

Reviewed in Australia on 3 December 2014

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This is an excellent read if you are an entrepreneur or start up wishing to grow or revitalise your business.

One person found this helpful

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Paul Gleave

Must read! Freelancers, professionals and anyone look to start their own venture or home business

Reviewed in Australia on 3 December 2014

Excellent. This book really applies to anyone who is looking to start their own business, venture from home, whether that's a full time business, a freelance pursuit, turning a hobby into something more, or all of the above. The book gives some sound advice backed up by real life stories and personal experiences. I'd recommend this book to anyone who is looking to "make the leap" as the author says. An inspiring read. I'm also sure to pass it to my daughter as well when she becomes a teenager to give her some inspiration.

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Nicole Phelps

Magnificent!

Reviewed in Australia on 6 March 2015

I have found this book so helpful in working through my own decision to start my own business! Caroline has covered areas from the practical to the emotional, social media marketing to self-care. Her personal stories of childhood experiences touched me deeply, having had some of them myself. There are tips and prompts to take action throughout the book. A very enjoyable read!

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debra hatswell

A fantastic resource.

Reviewed in Australia on 3 December 2014

This is the book I wish I had when I started out in business on my own from home 2 years ago. It is Full of practical advice and includes access to plenty of electronic downloads, podcasts and resources. I found it particularly useful in areas of branding, content marketing and social media. If you are thinking about getting off the corporate ladder and launching your own business, you must read this book!

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Top reviews from other countries

Stacey Myers

You really can do anything!!

Reviewed in the United Kingdom on 3 December 2014

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If you're looking for a book that will give you a no-holds barred view on what starting up a business is really like, then this book is for you! Cas McCullough not only speaks to the heart of the wantrepreneur in all of us but she also inspires you to believe that you can do anything. You just have choose your path. I highly recommend Your Brilliant Un-Career. It's practical, insightful and a joy to read. You won't want to stop once you start so pull out a comfy beanbag and go nuts!

One person found this helpful

Emma Burford

Five Stars

Reviewed in the United Kingdom on 10 December 2014

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Fantastic well written and thought provoking book for any woman who is thinking about taking the leap into entrepreneurship!

One person found this helpful

Darrell Ellens

Five Stars

Reviewed in Canada on 31 August 2017

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Cas did a great job writing this book. A TRUE MUST-READ!

writestyleva

Inspired to continue my Un-Career

Reviewed in the United States on 15 December 2014

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Great book! I started reading this book and finished it in less than a day. So much practical advice! I run my own business as a virtual assistant and being a business owner is a challenge! I find myself holding back and the frustrations can be overwhelming where I wonder why I continue to do this kind of work. McCullough's book grabbed me by offering suggestions about defining my reasons and motivations for being an entrepreneur. She takes you through different aspects of building your business, your brand and marketing which I found extremely helpful since I struggle with marketing myself and leveraging leads but it's clearly spelled out in this book in a non-intimidating way. Finally, I loved her candid speak - it's tough running your own business and trying to balance a life with your family while also taking time for yourself. She gets it and after reading this book, I feel like I can breath a sigh of relief because I have a better plan to get my business and life on track with my vision for my successful future. If you are a business owner get this book! It is loaded with practical, thoughtful advice and tools that I'm confident will help you (me) stretch your entrepreneur wings and soar!

One person found this helpful

Adam Franklin

Escaping the 9-5 for women (and men too!)

Reviewed in the United States on 23 January 2015

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This book is filled with inspiring case studies of successful women in business, and it's totally valuable for men too. Cas covers business fundamentals really well and also guides the reader into the modern realm of marketing on the web. From blogging, social media, email marketing and affiliate marketing, Cas explains how real online businesses work in this day and age. Plus there are plenty of valuable downloadable bonuses.

One person found this helpful

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Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap Paperback – 2 December 2014

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