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YouTubers: How YouTube shook up TV and created a new generation of stars by [Stokel-Walker, Chris]
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YouTubers: How YouTube shook up TV and created a new generation of stars Kindle Edition


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Length: 271 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"A front-line report of a key time in the history of digital content creation and consumption, a meticulously researched history of online video, and a deep anthropological study of the often misunderstood Homo influenceris. If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book." – Simon Clark, YouTuber

"Stokel-Walker provides a brilliant, witty and extraordinary detailed insight into one of the world's most important, but least understood platforms, as well as the young creators that have built their empires on it. This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself." – Hussein Kesvani, MEL Magazine

"For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us." – Sam Parker, Esquire

"No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled." – Taylor Lorenz, The Atlantic

Product Description

From KSI to PewDiePie, the real lives of YouTubers


Two billion people watch YouTube. Yet stars such as KSI and PewDiePie remain a mystery to many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?

Wired journalist Chris Stokel-Walker reveals the answers in this - the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the biggest video-sharing website, among them agents, managers and influencers themselves.

He explains how YouTube rose from showing a single home video to a multi-billion-dollar site bigger than Facebook. And he delves into thorny issues about brands, burnout and authenticity. He reveals why YouTubers keep stopping traffic in city centres and whether vlogging will eat normal TV.

REVIEWS

If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.

No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled. - Taylor Lorenz, The Atlantic

For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us. - Sam Parker, Esquire

Brilliant, witty and extraordinary. This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself. - Hussein Kesvani, MEL Magazine

Meticulously researched... If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant. - Simon Clark, YouTuber

Product details

  • Format: Kindle Edition
  • File Size: 1059 KB
  • Print Length: 271 pages
  • Publisher: Canbury Press (2 May 2019)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07QJD93RR
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #458,420 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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