This isn’t a ‘How to sell a million copies’ or ‘How to be a New York Times bestseller’ guru session. This is not for seasoned ‘Authorpreneurs’ looking for new promotion and sales tactics. It is NOT a tried-and-tested formula for writing a blockbuster novel. And it will not tell you how to become a billionaire through exploiting your hidden USP (Unique Selling Point).
Neither is it a Zen lifestyle guide, telling you that it is simply a case of convincing the world (and yourself) that you are the world’s top author, and you will be showered with money, Nobel prizes, Oscars, Specsavers Daggers, retail sponsorship, street-value turnips, or whatever else takes your fancy.
None of the above. It’s a journal of the everyday life of a modern, under-the-radar indie author since the global self-publishing trend started, and a few confessions of advising others while being a Useful Technical Person to Have Around…
It is also a book for beginners, giving tutorials and case studies – on the subjects of inspiration, motivation, genre, legal hurdles, research, editing, and identifying your ideal market audience – along with the rocket science of formatting your documents, embedding illustrations, creating and linking to external content (such as audio and video), uploading your work, and some gentle cautionary advice on publishing issues and promotions.
There will be laughs. There will be tears. There will be revealing examples made (and for readers with browser-enabled tablets or PC/smartphone reading apps, links to working samples of multimedia extras).
Above all, it's designed to save you time, hassle (and ultimately, save you money) when joining the indie author phenomenon.
Lisa Scullard went online one day in 2014 to find she was suddenly (and without warning) a WordPress-promoted top blogger in Reader on the subject of 'Writing & Blogging' - and promptly understood the full meaning of the phrase: "With great power comes great responsibility." This subsequent book is an organised compilation of relevant blog posts, tutorials, articles, experimental book trailers and journal entries made over the years, covering the topics of writing, researching, editing, publishing and promotion. It has been an undertaking of mass rewrites, edits, revisions, expositions and updates, and some keyboard-crunching efforts at formatting, in order to justify such an unprecedented amount of recognition.