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E-Writing: 21st-Century Tools for Effective Communication by [Dianna Booher]

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E-Writing: 21st-Century Tools for Effective Communication Kindle Edition

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From the Back Cover

Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos"* in the ultimate writing guide for the digital age.

In an era when written communication in the workplace is more crucial than ever, at a time when many professionals all but completely eschew face-to-face dealings, E-WRITING is poised to become the new bible of business writing. Accessible and inviting, this Web-savvy "how-to" book promises to transform anxious e-mail hacks and mediocre memo writers into eloquent electronic scribes in no time at all.

Inside, you will learn how to:
-- combat counterproductive e-mail habits
-- write authoritatively and persuasively, with a clear message that generates quick action
-- handle e-mail and letter correspondence efficiently and effectively
-- select an appropriate style for the audience you're addressing
-- heighten your professional image, self-confidence, and career prospects.

Practicing what she preaches, award-winning communicator and bestselling author Dianna Booher writes in a refreshingly straightforward style and has organized E-WRITING to make on-the-spot referencing a snap. Keep it handy; refer to it often -- and your online mailbox will never be the same again. --This text refers to an alternate kindle_edition edition.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter One: Select the Right Medium to Communicate

We began the last millennium in unity and ended it in isolation. At the turn of the twentieth century, people gathered in town halls to talk politics, went to the theater to watch silent movies, heard news from the same few radio broadcasts, bought gifts and tools at the general store, read about new trends from the same monthly magazines, and studied all subjects in the same classroom.

At the dawn of the twenty-first century, we talk politics in virtual chat rooms, select our movies for home viewing from any of 500 television stations or the corner video-rental shop, buy our gifts and tools from the paper or online catalog, hear our news on television while in the bathroom, read about new trends while in Latvia with our laptop connection to the Internet, and study our online courses at home alone at midnight.

In such a world of emotional disconnection, there's a growing sense of discontent. Customers and coworkers long to be treated as special, important individuals. An automated tracking system that responds to our log-on with "Hi, Bob. Welcome back. The last time you visited, you ordered X" does not exactly leave us with a warm, fuzzy feeling. It has been a long time since having our name inserted in the middle of a direct-marketing letter impressed us.

In an age of impersonal "customization," customers and clients want personal communication. They want a live person to send them an individual e-mail with an answer to their specific question or a suggestion for their specific problem. To confirm the phenomenon, you have only to take a look at your mailbox to see how many chain letters, jokes, and inspirational stories and poems get forwarded to you by friends, coworkers, and customers. These are attempts to say "Let's connect. Let's share a laugh or a tear. Is anybody out there? Do you remember me?"

The e-mail, letter, or proposal writers who can make a positive emotional connection with their writing will win coworkers' and customers' attention, business, goodwill, and loyalty.

Know When to Send an E-Mail, Fax, or Formal Letter or Report

Impact, reference, speed, and distribution are the key criteria. Let's take them one at a time:

Impact: It's an image decision: tux or blue jeans. Protocol may demand a formal report or letter. When introducing yourself, your product, or your service to a new organization or to a new individual within the organization, most people still expect a formal letter, proposal, or other literature to arrive in hard copy, to be read at their leisure. In other words, if you're writing to the CEO, he or she will generally consider an e-mail a breach of etiquette as a first-time communication from an outsider.

Protocol aside, consider the look. Prefer to prepare a formal report or letter if the content requires editing and formatting capabilities not available on your e-mail software or that of the reader's.

Finally, consider the formality or informality: Because e-mail is commonly used for routine day-to-day business, the recipient doesn't attach as much importance to an e-mail message as to a formal report, letter, or proposal.

Reference: Will the recipient need to find your information three years from now? With most software programs, you can easily delete all e-mail older than a preset date with a few keystrokes -- or routinely during the archiving process. Although e-mails can be kept indefinitely, most users don't bother to make an exception with their file command on a document-by-document basis.

Speed: Yes, you can send a report across town or cross-country by courier in a few hours. But e-mail takes mere seconds. (Of course, when the e-mail may get read is an altogether different matter.)

Distribution: Yes, you can make 50 copies of a 20-page report and distribute it around the building or fax it cross-country. But that's definitely more expensive and more trouble than hitting a few keys. Second, consider the ease of a recipient forwarding your information to others. That's easier done (with you controlling the quality of the "reprint") by e-mail.

Impact, reference, speed, distribution. Consider each in making your decision about which medium to use e-mail for a specific message.

Know When to Phone Instead of Writing E-Mail or Letters

Prefer to phone when:


  • You need an immediate response. (You can't guarantee when someone will answer e-mail, but if you catch him or her answering the phone, you may get an immediate response.)

  • You want to hear someone's voice tone to "read between the lines" about the message, information, personal commitment, and so forth. People are typically less on guard when speaking than when writing.

  • You need to ask questions and negotiate issues, and the answers to the questions determine your immediate direction in the negotiations.

  • You are concerned about the privacy of your comments.



Prefer e-mail to the phone when:


  • The information is complex and will warrant repeating (rereading).

  • A written copy will be more convenient for later reference.



Nothing makes another person as angry about the wrong choice of media as the following situations: 1) when someone leaves a voice mail with detailed information that needs to be transcribed almost in its entirety; or 2) when someone e-mails about a situation that has too many discussion points, requiring either an ongoing saga or an extended, time-consuming response.

Understand the Dangers of E-Mail Misunderstandings and Major Faux Pas

For all its convenience, e-mail has a few drawbacks. Consider them carefully. First, humor doesn't travel well in typical e-mails -- unless authored by skilled comedy writers. In the absence of tone of voice, facial expression, and body language, readers may interpret your flippant or witty remark as literal and stupid.

Second, you risk losing control of what you've written. Yes, others should not forward your sensitive messages without your permission. But they often do. Forwarding other people's e-mail tempts people of even the highest integrity.

Two good questions to ask yourself before putting anything in e-mail: 1) What might happen if this e-mail were forwarded to everyone in the company? 2) What might happen if a client or supplier sued us, and all our e-mail records were subpoenaed for court?

Commit your information and opinions to e-mail accordingly.

Copyright &copy; 2000 by Dianna Booher --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B0030MQIZG
  • Publisher ‏ : ‎ Pocket Books; Original ed. edition (19 July 2001)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10323 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 400 pages
  • Customer Reviews:
    4.3 out of 5 stars 13 ratings

About the author

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Dianna Booher, as CEO of Booher Research, works with organizations to help them communicate clearly and with leaders to expand their influence by a strong executive presence--and often with their own published book! Through her keynotes and coaching programs, she works with Fortune 500 organizations, nonprofits, and individuals to formulate their business communication goals, along with their book writing and publishing strategies.

As author of 49 books published in 62 foreign-language editions, Dianna has published with Simon & Schuster/Pocket Books, McGraw-Hill, Penguin Random House, HarperCollins/Thomas Nelson, and Berrett-Koehler. Her content is available in audio, video, and online courses, produced and distributed by Britannica, Made for Success, SkillSoft, Nightingale Conant, and Udemy.

Her latest books include:

--Faster, Fewer, Better Emails: Manage the Volume, Reduce the Stress, Love the Results

--Communicate Like A Leader: Connecting Strategically to Coach, Inspire, and Get Things Done

--What MORE Can I Say? Why Communication Fails and What to Do About It

--Creating Personal Presence: Look, Talk, Think, and Act Like a Leader

--Communicate with Confidence!: How to Say It Right the First Time and Every Time (Rev. Edition)

--The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know

--Booher's Rules of Business Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors

--Speak with Confidence!: Powerful Presentations That Inform, Inspire, and Persuade

--E-WRITING: 21st-Century Tools for Effective Communication

--From Contact to Contract

Several books have been selections by major book clubs: Book of the Month, Fortune Book Club, Writer's Digest, BusinessWeek, and Macmillan Executive Book Club.

Dianna's work has been featured in/on

--Good Morning America

--The Wall Street Journal

--USA Today

--NPR

--Investor's Business Daily

--Forbes.com

--FastCompany.com

--HuffPost.com

--Bloomberg

--FOX

--CNN

--CNBC

--The New York Post

--The New York Times

--New York Newsday

--The Washington Post

--Los Angeles Times

--Chicago Tribune

--The Atlanta Journal Constitution

--The Dallas Morning News

--The Houston Chronicle

--Industry Week

--Success

--Entrepreneur

--Boardroom Reports

--Working Woman

--Real Simple

--Glamour

Awards/Recognition:

Dianna recently won an Axiom Award Silver Medal (2018) for Communicate Like A Leader and an IPPY bronze medal for Faster, Fewer, Better Emails.

She also appears on the Richtopia "Top 200 Most Influential Authors in the World" list (2017 & 2018). Also, Leadership Excellence has named her as one of the "Top 100 Thought Leaders" of America and on its list of "Top 100 Minds on Personal Development." She has also appeared on "Global Gurus Top 30 Communicators" list from 2012-2020.

She holds a master's degree in English from the University of Houston.

Dianna is CEO of Booher Research Institute, Inc., a leading communication consulting and coaching firm, whose clients include more than a third of the Fortune 500. Dianna and her organization have received vendor-of-the-year awards from clients such as IBM and Frito-Lay for overall impact on the organization.

Dianna's clients most often describe her keynotes at major conferences and conventions this way: "So many practical ideas I can use immediately" ... "Inspiring--you make me want to go out and do it now!"..."High energy!" She delivers very focused keynotes and programs addressing clients' specific communication issues as well as programs on personal growth topics.

Dianna has received the highest awards in the professional speaking industry, including induction into the National Speakers Association's CPAE Speaker Hall of Fame®.

Additionally, Successful Meetings magazine named Dianna on its list of "21 Top Speakers for the 21st Century."

Follow Dianna on your favorite social media channel:

www.BooherResearch.com/blog

www.BooherBookCamp.com

Twitter.com@DiannaBooher

Facebook.com/DiannaBooher

LinkedIn.com/In/DiannaBooher

Pinterest.com/DiannaBooher

Plus.Google.com/DiannaBooher

YouTube.com/DiannaBooher

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Vi
5.0 out of 5 stars I wish it had an audible book as well
Reviewed in Canada on 20 April 2021
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Maxim Masiutin
4.0 out of 5 stars Improve Clarity, Conciseness and Style of your E-Writing
Reviewed in the United States on 19 February 2005
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8 people found this helpful
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Jack Tan
3.0 out of 5 stars Easy reading and reference
Reviewed in the United States on 14 June 2009
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2 people found this helpful
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S. E. Hurst
3.0 out of 5 stars Not really E-writing
Reviewed in the United States on 25 February 2006
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2 people found this helpful
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Irving
4.0 out of 5 stars Aids to Better Writing
Reviewed in the United States on 14 February 2008
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