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A World Gone Social: How Companies Must Adapt to Survive by [COINÉ, Ted]
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A World Gone Social: How Companies Must Adapt to Survive Kindle Edition

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Length: 283 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
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Language: English

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"I recently read "A World Gone Social."..If there is anyone you should listen to when it comes to social media, it's Ted [Coine]." "--Leading with Trust"

..".highly recommend" A World Gone Social "by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" "--Strengths Builders"

""[A World Gone Social]" goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business." "--Accounting Today"

Insightly Best Small Business Books of 2014

"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly

..".must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes." --Kate Nasser blog

"Babbitt and Coine have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest."

"This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change..." -- Library Journal

"I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coine]." --Leading with Trust

"Authors Ted Coine and Mark Babbitt have presented a present-day survival guide for social media."--Staffing Success

Product Description

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

Product details

  • Format: Kindle Edition
  • File Size: 1545 KB
  • Print Length: 283 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: AMACOM; Special ed. edition (17 September 2014)
  • Sold by: HarperCollins Publishing (AU)
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #532,475 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.9 out of 5 stars 41 reviews
5.0 out of 5 starsWelcome to the Social Age
18 August 2014 - Published on
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5 people found this helpful.
Amazon Customer
5.0 out of 5 starsThe Social Age is Upon Us: Adapt or Die.
2 September 2014 - Published on
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3 people found this helpful.
Suzanne Daigle
5.0 out of 5 starsA Social Age future too big to ignore. A much-needed book for all!
23 August 2014 - Published on
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3 people found this helpful.
Richard S. Pearson
5.0 out of 5 starsCritical Read For Discussion in All Corporate Board Rooms!!! [And for anyone looking for a job!]
21 October 2014 - Published on
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2 people found this helpful.
maria garcia
5.0 out of 5 starsFinally a Social Media Manual
10 November 2014 - Published on
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3 people found this helpful.

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