For someone who is a slow reader and does not like long words I found this book really easy to read and understand. James presented simpleactionable content that can be put into action now in your life and business. I have had the honor of working with some of the best marketing minds on the planet from the man that did the marketing for Steve Jobs for Apple and Pixar to the celebrity internet marketers that you see in your Facebook newsfeed. James is part of a very small group of people who I listen to and respect because he understands that money is not lifestyle and that relationships and stress free workload is more important at the end of the day. This book can help your workload, your relationships and your income.
I listened to this book in a couple of short hours as soon as it was released. The easy to follow, practical and insightful tips make it simple to take action. I've been listening to James for many years and there's no one I'd trust more to provide genuine value and honest solutions in this space. You won't get better advice based on real experience and consistent results than from James,
I've known James for a few years now — as a mentor and a friend. His advice has always been intelligent, wise and actionable.
Here's an example: his advice around creating an offer that converts (see chapter 5) transformed my business. Before I followed this one piece of advice I actually didn't have a business to speak of. I was flailing around following several different paths but not really focusing on the one thing that mattered more than anything else — an offer that converts.
Here's another example: By getting clear on my Effective Hourly Rate (EHR) which he covers in Chapter 3 and combining that idea with focusing on the 4% of my work that delivers 64% of my results I've been able to focus on the things that truly move the needle in my business. My EHR has become a filter to cut out all the 'noise'.
I've doubled my revenue every year for the last 3 years consecutively.
This book is filled with insights that you can benefit massively from.
This book is a massive competitive advantage to any aspiring business owner.