I bumped into James at an event in 2015 and have been fortunate to have been coached by him ever since. I've been implementing everything he says for the lastfewyears and now you have the chance to do the same. His book arrived online today - pick it up and read if you want to take your life to the next level.
I've known James for a fewyears now — as a mentor and a friend. His advice has always been intelligent, wise and actionable.
Here's an example: his advice around creating an offer that converts (see chapter 5) transformed my business. Before I followed this one piece of advice I actually didn't have a business to speak of. I was flailing around following several different paths but not really focusing on the one thing that mattered more than anything else — an offer that converts.
Here's another example: By getting clear on my Effective Hourly Rate (EHR) which he covers in Chapter 3 and combining that idea with focusing on the 4% of my work that delivers 64% of my results I've been able to focus on the things that truly move the needle in my business. My EHR has become a filter to cut out all the 'noise'.
I've doubled my revenue every year for the last 3 years consecutively.
This book is filled with insights that you can benefit massively from.
This book is a massive competitive advantage to any aspiring business owner.