I've known James for a few years now — as a mentor and a friend. His advice has always been intelligent, wise and actionable.
Here's an example: his advice around creating an offer that converts (see chapter 5) transformed my business. Before I followed this one piece of advice I actually didn't have a business to speak of. I was flailing around following several different paths but not really focusing on the one thing that mattered more than anything else — an offer that converts.
Here's another example: By getting clear on my Effective Hourly Rate (EHR) which he covers in Chapter 3 and combining that idea with focusing on the 4% of my work that delivers 64% of my results I've been able to focus on the things that truly move the needle in my business. My EHR has become a filter to cut out all the 'noise'.
I've doubled my revenue every year for the last 3 years consecutively.
This book is filled with insights that you can benefit massively from.
This book is a massive competitive advantage to any aspiring businessowner.
When I think of James I think "Get to the point" he has a super sharp business mind honed over several decades that quickly finds what you should be doing to improve your business and lifestyle. This book is a no fluff nice read in an afternoon length, and covers a lot of easy to understand and action advice to become more effective with action items at the end of each chapter.
Will recommend to any businessowner looking to increase how much they earn and have more time for a life outside of their business.