You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: $5.33
includes tax, if applicable
kindle unlimited logo
Read this title for $0.00. Learn more
Read for $0.00
OR

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Wolmar for London: Creating a Grassroots Campaign in the Digital Age (Bite-Sized Books - Public Affairs Book 1) by [Wolmar, Christian]
Kindle App Ad

Wolmar for London: Creating a Grassroots Campaign in the Digital Age (Bite-Sized Books - Public Affairs Book 1) Kindle Edition


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
"Please retry"
$5.33

Length: 41 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Similar books to Wolmar for London: Creating a Grassroots Campaign in the Digital Age (Bite-Sized Books - Public Affairs Book 1)

What's New in Kindle Unlimited
Discover this month's featured titles, now available to read for £0.00. Learn more

Product description

Product Description

In this fascinating and insightful book Christian Wolmar shows how he developed his campaign to win the Labour Party nomination for London Mayor culminating in the announcement in September 2015 of the results. It records how someone outside the normal political circles created and developed a grassroots campaign, building a small team of dedicated people, none with much experience of political campaigning, into an effective force, utilising new resources, such as social media, and combining them with traditional marketing methods.

It records the lows and the highs and illustrates how to get the best out of traditional and new age, digital marketing.

The greatest success of the campaign was probably the way that Christian's ideas - not only about transport - were adopted by other candidates and will form a major element in the campaign of the successful Labour Party nominee, Sadiq Khan. The sheer ambition of taking on established politicians and then causing a real impact are what is at the heart of the book - and helping to breathe new life into our political processes in this country is the real legacy of Christian's campaign.

Read this book to understand the particular ways that Christian embarked on this campaign and then see how his approach can help you and others make a disproportionate impact in any of your campaigns.

Product details

  • Format: Kindle Edition
  • File Size: 713 KB
  • Print Length: 41 pages
  • Publisher: Bite-Sized Books Ltd (28 October 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B017BSK4XG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
click to open popover

Customer reviews

There are no customer reviews yet.
5 star
0
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers

Where's My Stuff?

Delivery and Returns

Need Help?