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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) by [Lecinski, Jim]
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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) Kindle Edition with Audio/Video

5.0 out of 5 stars 1 customer review
Customers reported quality issues in this eBook. This eBook has: Typos, Poor Formatting.
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Kindle Edition with Audio/Video, 24 Jun 2011
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Length: 86 pages Word Wise: Enabled Optimised for larger screens
Language: English
  • Due to large size of this book, please connect your device to WiFi to download.
  • Kindle Edition with Audio/Video: Audio/Video content is available on Kindle Fire, Kindle Fire HD, iPad, iPhone, and iPod touch devices.

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Product description

Product Description

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.


Product details

  • File Size: 172337 KB
  • Print Length: 86 pages
  • Publisher: Vook (24 June 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B005B1LBS8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #15,306 Free in Kindle Store (See Top 100 Free in Kindle Store)
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By Ian on 1 February 2015
Format: Kindle Edition with Audio/Video Verified Purchase
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