“For a young man, Sean Jacobs has achieved an enormous amount, so it’s not surprising that he has maturity and insight beyond his years. Everyone can take something from the many digestible lessons within this book.”
- John Eales, the most successful captain in the history of Australian rugby.
Through extensive research and his own experiences, Jacobs weaves together simple and effective messages for young people with advice from a range of leaders such as Neville Bonner, John Howard, Paul Keating and even entertainers like Dave Grohl and Jamie Foxx.
According to Jacobs, success "is every day, it’s personal and it can be threaded into what you’re doing right now." He sees Australia as a truly unique place for young Australians to realise their dreams, and covers topics such as becoming a better writer, education versus employability, the benefits of hard work and simple goal setting. He even touches on a number of unique examples, including what an Iraqi township can tell you about basic goal setting and how reforms to the New York City Police Department may even help with your own efforts at self-improvement.
In Winners Don't Cheat, Jacobs hopes to remind readers that they can follow a path of success by helping them build the necessary tools to motivate themselves and build sturdy foundations for long-run success.