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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by [Steve McKee]

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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It Kindle Edition

4.7 out of 5 stars 14 ratings

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Product description

From the Publisher

THE AUTHOR

STEVE MCKEE is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide.

To learn more about the book, visit www.whengrowthstalls.com.

--This text refers to an alternate kindle_edition edition.

From the Back Cover

WHEN GROWTH STALLS

ONE OF THE BIGGEST CHALLENGES any business leader faces is generating consistent, profitable growth. But stalled growth is the rule, not the exception, even for the best-managed companies. That's especially true in today's tumultuous economic environment.

When Growth Stalls is a practical, hands-on guide for executives, managers, and entrepreneurs who are struggling with stalled growth as well as for those who hope to prevent it. In this book, marketing expert Steve McKee presents fascinating evidence that demonstrates that sluggish growth is usually produced not by mismanagement or strategic blundering, but by natural market forces and destructive internal dynamics that are widespread—and often unrecognized.

All companies struggle with external forces such as economic upheavals, changing industry dynamics, and increased competition. When Growth Stalls explores how these forces conspire to take companies down. But the book also looks beyond these natural market forces and explains how four subtle and highly destructive internal factors conspire to keep companies down: a lack of consensus among the management team, a loss of nerve, a loss of focus, and marketing inconsistency. Conquering these, McKee's research shows, is the real key to overcoming stalled growth.

When Growth Stalls demonstrates that no matter what's going on outside an enterprise, it's what's inside that counts. Public or private, for-profit or not-for-profit, consumer-focused or business-to-business—organizations of every size and shape are subject to the same challenges. Throughout this groundbreaking book, McKee explains how to turn things around, offering proven and practical advice for rekindling growth.

--This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B001U5VJPE
  • Publisher ‏ : ‎ Jossey-Bass; 1st edition (17 February 2009)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1334 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 242 pages
  • Page numbers source ISBN ‏ : ‎ 0470395702
  • Customer Reviews:
    4.7 out of 5 stars 14 ratings

About the author

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Steve McKee is the president and co-founder of McKee Wallwork & Company (MWC), an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association's Effie Award (one of the industry's highest honors), and has been recognized by Advertising Age as Southwest Small Agency of the Year. Steve has more than three decades' experience coaching troubled brands as they look to better position themselves for success.

Steve writes a monthly column for SmartBrief on Leadership and has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, as well as in dozens of newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg TV and network television affiliates in dozens of cities across America.

Steve is a popular speaker and has shared his insights with a wide variety of organizations and associations including British Airways, Einstein Bros. Bagels, Cabela's, The Federal Reserve, Pizza Hut, International Paper, Bloomberg, the IBM Alumni Association, the American Marketing Association, the Public Relations Society of America, Grant Thornton Executive Seminars,and the International Executive MBA Council, among others.

Customer reviews

4.7 out of 5 stars
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Maria
5.0 out of 5 stars Should be a required read for college!
Reviewed in the United States on 9 November 2011
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One person found this helpful
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Les McKeown
5.0 out of 5 stars When growth stalls, read this book.
Reviewed in the United States on 20 June 2010
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Kindle Customer
5.0 out of 5 stars The Best of the Best
Reviewed in the United States on 13 April 2009
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4 people found this helpful
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Eric Cosway
5.0 out of 5 stars When Growth Stalls- Very good resource and reference guide
Reviewed in the United States on 20 November 2012
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Mark Gunderman
5.0 out of 5 stars Easy Insightful Reading
Reviewed in the United States on 24 July 2011
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