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What's the Future of Business?: Changing the Way Businesses Create Experiences Hardcover – Illustrated, 19 February 2013
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Praise for What's the Future of Business?
"Solis explores the incredible transformation happening in business today, driven by new social and mobile technologies. In the future, successful businesses will be 'Customer Companies'—companies that connect with their customers, partners, employees, and products in entirely new ways."
—Marc Benioff, Chairman and CEO, salesforce.com
"If anyone understands the multi-screen world we're becoming, it's Brian Solis. Your customers and employees expect rich engagement on multiple screens, through dedicated experiences for each, with one integrated brand voice. Read this book."
—Jesse Redniss,Senior Vice President, Digital, USA Network/NBCUniversal
"Businesses are falling into a mode of management which cultivates silos and is causing them to lose market momentum. Businesses must always compete for the future, and this book shows what to do to stay ahead of your markets and avoid being disrupted by technology to the point that you go out of business."
—Georges-Edouard Dias, Chief Digital Officer, L'Oreal
"Customers are adopting new technology and new 'screens' at an increasingly rapid pace. The challenge for businesses is to create delightful and highly engaging experiences that take maximum advantage of those technologies and devices as they are introduced."
—Julie Bornstein, Senior Vice President, Sephora Digital
"Developing a social strategy based on trends might be fashionable, but it's not sustainable. The consumer demands more. Brian shows you how to innovate or die. Pretty easy choice, no?"
—Aliza Licht, Senior Vice President, Global Communications, Donna Karan International
"The music business has been impacted more than any other media industry in the last decade, and we're still in the midst of our transformation. You have to recognize that change is constant, and an ongoing evolution is the only option. This book encapsulates it perfectly: people are looking for meaningful experiences, and you can only create them by innovating, experimenting, and defying expectations."
—Paul Sinclair, Senior Vice President, Digital Media, Atlantic Records
From the Back Cover
The volume of emerging technologies can overwhelm the best of us. Yet it's impacting business and society alike. In recent years, many top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these turbulent times. Survival requires constantly adapting as your customers' behavior changes. You need new systems, processes, and intentions in place to recognize disruption as it happens, assess new opportunities, and quickly test new ideas.
Is your company equipped to change with your customers? Is it ready and able to create meaningful experiences that keep them hooked? If not, it's time to recognize how customers are not only changing but also how they're sharing experiences about you and your competition. This is where real transformation begins.
What's the Future of Business? is not a question—it's an answer. It explains how experience design helps your business and how you can harness its power for business growth. This book introduces a new movement that aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism. What's the Future will also inspire you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences.
- Why experiences matter to your business
- Why the future of business will come down to these shared experiences
- The importance of brand in an era of Digital Darwinism
- How to marry user and customer experience with business leadership
- Why today's designs (and thinking) are failing
- How to design experiences around the four Moments of Truth
What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.
- Publisher : Wiley US; 1st edition (19 February 2013)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 111845653X
- ISBN-13 : 978-1118456538
- Dimensions : 21.08 x 2.29 x 20.57 cm
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