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WHY THE JAPANESE ARE A SUPERIOR PEOPLE! - The Advantages of Using Both Sides of Your Brain! by [De Mente, Boye Lafayette]
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WHY THE JAPANESE ARE A SUPERIOR PEOPLE! - The Advantages of Using Both Sides of Your Brain! Kindle Edition


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Length: 128 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

This new title by Boyé Lafayette De Mente, internationally known for his 40-plus pioneer books on the business practices, cultures and languages of Japan, Korea, China and Mexico, covers the elements in Japan’s traditional culture that have made them remarkably successful in virtually all of their endeavors.
De Mente attributes the special knowledge and skills of the Japanese to the premise that they are primarily right-brain oriented as a result of their vowel-heavy language—a linguistic circumstance they share with only one other group of people: the Polynesians of the South Pacific.
He quotes Japan’s noted brain authority Dr. Tadanobu Tsunoda [author of The Japanese Brain and many other works] on how the Japanese tend to first process information in the right side of their brains—the side that deals with feelings rather than facts; a factor that is readily discernible in their arts and crafts as well as in their traditional management practices.
“In the Japanese mindset, aesthetics and form play an equal role with functionality,” De Mente says, adding: “and it is this cultural element that is responsible for the extraordinary beauty of such common things as their bowls, vases, paper doors, room dividers, kimono and yukata.”
De Mente says that the fact that the Japanese are able to use both sides of their brains gives them significant advantages over strictly left-brained people in designing and manufacturing products from arts and crafts to electronic devices.
In addition to such topics as emotions vs. reason, the “fuzzy” [holistic] thinking of the Japanese vs. the linear thinking of other people, the diligence factor in Japanese behavior, and quality vs. profit, De Mente identifies a long list of views and practices that distinguish the Japanese from left-brain oriented people—and are important for foreigners to know about.
For foreign readers, one of the more interesting topics in the book may be what foreign women have to do to cope with their left-brain oriented male counterparts.

About the Author

Boyé Lafayette De Mente has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA.

De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world!

His 70-plus other books run the gamut from language learning to the night-time "pink" trades in Japan, the role of bars, cabarets and geisha houses in business, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.


Product details

  • Format: Kindle Edition
  • File Size: 352 KB
  • Print Length: 128 pages
  • Publisher: Phoenix Books/Publishers (24 July 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B002IYF02E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #360,210 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 1.3 out of 5 stars 3 reviews
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2.0 out of 5 starsTitle doesn't reallly up
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1.0 out of 5 starsRaitng your own book 5 stars???? Smells of Nihonjinron to me
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