Well, you pretty much get what’s advertised, which is more than Italy’s filmgoers did! Posters range from early Universal horror pics and 1950s sci-fi films to muscleman pics, Hammer horrors and later giallos. Almost all the images have a woman in jeopardy in there somewhere, if not doomed, even when none were in the film itself, and often the girls have centre stage. Italian film distributors certainly have a thing for scissors and knives. I wouldn’t be surprised to see Julie Andrews herself leaping around the hills with a kitchen knife in her hands, and all the kids behind running with scissors. Okay, I would be a little taken aback, but you get the uh, point.
Many artists are unfortunately not identified; some are. Curiously, the Toho films featuring Godzilla and King Kong favour Kong to the point of not showing Godzilla at all! Elsewhere, entire cities are razed where no such event happens in the film! Some of the alternate titles are fun, too. Scream and Scream Again is called Terror and More Terror, Texas Chain Saw Massacre is called Don’t Open That Door, Shivers is Demon Beneath the Skin, Shiver of the Vampire is Violence to a Virgin in the Land of the Living Dead, The Omega Man is 1975: White Eyes on Planet Earth, and The Incredible Shrinking Man is Radiation BX; Human Destruction… which means nothing! I can’t believe there wasn’t an Italian translation for Shrinking Man, but then again, they haven’t even made it clear he has shrunk. It’s intriguing to see how films are marketed abroad, but I didn’t find any of the posters to be superior to their home country’s originals, despite the quality of Italy’s commercial artists (not to say vivid imagination), who, perhaps constrained by the film’s content, do much better work on Italy’s pulp paperbacks and erotic comics. There are barely any here that I’d look at twice.
The greatest value of this book is to serious horror buffs, who I would think will find many of these posters quite new and unusual to them. Identifying some of these films from the images here would be quite the party game. All are interesting, but none of them are good enough to put up on a wall, and I’d be very worried about anyone who did!
- Paperback: 128 pages
- Publisher: Deicide Press (27 November 2017)
- Language: English
- ISBN-10: 1840686901
- ISBN-13: 978-1840686906
- Product Dimensions: 21.6 x 1.3 x 27.9 cm
- Boxed-product Weight: 476 g
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- Amazon Bestsellers Rank: 207,636 in Books (See Top 100 in Books)