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Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching Paperback – 1 Feb 2018


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A fascinating and illuminating book. Essential reading for everyone who wants to understand the surprising power and reach of internet video (Jonah Berger, New York Times bestselling author of Contagious)

Refreshingly, the author offers more than just a history of YouTube; he takes on the role of anthropologist as he riffs on the current state of popular culture and content consumption ... An insightful look into the inner workings of YouTube and its wide-ranging influence (Kirkus)

Allocca gleans cogent insights into the human psyche from his analysis of popular clips, vlogs, and communities on YouTube ... An entertaining overview of a popular digital platform (Publishers Weekly)

If video is the future of communication and entertainment, this book is a road map to the future. Inside are clues to creating better ads, music, comedy, education, and yes, cat videos (Adam Grant, New York Times bestselling author of Give and Take)

Offering an insightful and nostalgic backstage tour, Kevin Allocca reveals how YouTube tells our collective story (Jeffrey Katzenberg)

Breezy and packed with stories about fun viral videos (Steven Poole Guardian)

Allocca tells us pretty much everything we might want to know about YouTube, from the ridiculous numbers (the pop song Gangnam Style has been watched more than two billion times) to the effect YouTube has had on politics, policing, advertising, and television . This book certainly makes you think, not just about YouTube, or even the internet, but about the history of culture (William Leith Evening Standard)

Book Description

From YouTube's head of culture and trends, an intriguing examination of internet video--the world's largest collection of cultural data--and what it reveals about us.

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Amazon.com: 4.4 out of 5 stars 14 reviews
Vanessa
5.0 out of 5 starsA thoughtful, nostalgic and fun look at the media today
24 January 2018 - Published on Amazon.com
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5 people found this helpful.
Amazon Customer
5.0 out of 5 starsA deep and fun-to-read examination of how YouTube is changing the world and how we experience it
10 April 2018 - Published on Amazon.com
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Nick
5.0 out of 5 starsThis book is a must read!
24 January 2018 - Published on Amazon.com
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Bonnie G
5.0 out of 5 starsFascinating, funny & thought-provoking
25 January 2018 - Published on Amazon.com
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juan from Rockland
5.0 out of 5 starsGreat Book.
6 March 2018 - Published on Amazon.com
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One person found this helpful.

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