Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have been telling my marketing clients for years to use video. This book finally makes the understanding the whole process simple to understand and action. I really loved the section on scripts as knowing what to say and how to say it can be really hard and stop people getting started. If you want to maintain the edge over your competition then you need to read and action the advice Marcus gives in this practical and fun book.
I have found this book very informative. I am a business owner & have started using social media for marketing which has been somewhat successful. The tips & strategies in this book will enable me to take this marketing platform to another level. From my research into what Marcus provides is that he is not only an expert behind the camera but he also is an expert in front of the camera as well. This makes him a very capable resource in any marketing campaign. We'll done Marcus & I am already putting your tips into practice.
The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.
Coming from a video production background, I found this book vital to growing my business. It's all well and good knowing how to make a beautiful video but the key to success is really implementing a powerful videomarketing strategy! I now have the necessary skill set to not only offer my clients amazing videos but to help develop strategies to make their videos profitable.
Packed full of useful tips and helpful advice that any business owner can apply to their own business. Great advice on how to harness the power of video for a powerful marketing tool that will boost your overall marketing strategy effectiveness. Well worth a read to understand and action your future business success with video.
VideoMarketing for Profit has given me some great ideas on what I can implement into my business. I can't wait to get started. This is a must read for any business owner to show them ways to keep up with the ever changing marketing world.