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I have found this book very informative. I am a business owner & have started using social media for marketing which has been somewhat successful. The tips & strategies in this book will enable me to take this marketing platform to another level. From my research into what Marcus provides is that he is not only an expert behind the camera but he also is an expert in front of the camera as well. This makes him a very capable resource in any marketing campaign. We'll done Marcus & I am already putting your tips into practice.
The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.
Coming from a video production background, I found this book vital to growing my business. It's all well and good knowing how to make a beautiful video but the key to success is really implementing a powerful video marketing strategy! I now have the necessary skill set to not only offer my clients amazing videos but to help develop strategies to make their videos profitable.
Packed full of useful tips and helpful advice that any business owner can apply to their own business. Great advice on how to harness the power of video for a powerful marketing tool that will boost your overall marketing strategy effectiveness. Well worth a read to understand and action your future business success with video.
Marcus Seeger really has shared a lot of great strategies in this book. I got some brilliant marketing and technique ideas that I will be able to implement into my marketing plan in the New Year. I love the way he has focused on video marketing for small business instead of just online businesses. Great book!
Loved reading the book from a totally different perspective. There is video and then there's Video. Marcus did a great job in showing how video marketing really fits in with the bigger strategy and how just churning out videos is not good enough. Great read for any business (small, large or solopreneurs) that is serious about making money with what they have using video. Good read.
In my line of business I have read many books on video marketing for small and medium sized businesses. This is one of the best. Marcus has drawn on his years of real-life experience to create this well written and easy to understand book.
It has the right balance of theory and practical ideas to help businesses incorporate video into their overall marketing strategy and most of all give their business a boost.