Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.
What a great no nonsense book. It's is full of excellent and very usable tips on why and how to use videos in your business. It is great to see a book go into the how not just theory. I will be able to use several of these straight away.