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The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.
What a great no nonsense book. It's is full of excellent and very usable tips on why and how to use videos in your business. It is great to see a book go into the how not just theory. I will be able to use several of these straight away.