Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have found this book very informative. I am a business owner & have started using social media for marketing which has been somewhat successful. The tips & strategies in this book will enable me to take this marketing platform to another level. From my research into what Marcus provides is that he is not only an expert behind the camera but he also is an expert in front of the camera as well. This makes him a very capable resource in any marketing campaign. We'll done Marcus & I am already putting your tips into practice.
The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.