Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have been telling my marketing clients for years to use video. This book finally makes the understanding the whole process simple to understand and action. I really loved the section on scripts as knowing what to say and how to say it can be really hard and stop people getting started. If you want to maintain the edge over your competition then you need to read and action the advice Marcus gives in this practical and fun book.
Video Marketing for Profit has given me some great ideas on what I can implement into my business. I can't wait to get started. This is a mustread for any business owner to show them ways to keep up with the ever changing marketing world.