The author has clearly and succinctly outlined the key areas involved in planning, producing and distributing video for marketing purposes. The references and examples are up to date, and paint a very logical and straight forward picture for both small and larger organisations. I highly endorse this simple but very targeted resource for both the seasoned and novice entrepreneur. I will be implementing all the strategies from this book for my own business as soon as possible.
Lots of practical suggestions and ideas how to incorporate video into my business. Some is common sense but we all need someone to pull it all together and give us a course of action which is what Marcus does. I like the summary at the end of each chapter and there are some great links to illustrate what he is saying. Now I need to implement his ideas.
Coming from a video production background, I found this book vital to growing my business. It's all well and good knowing how to make a beautiful video but the key to success is really implementing a powerful video marketing strategy! I now have the necessary skill set to not only offer my clients amazing videos but to help develop strategies to make their videos profitable.
Video Marketing for Profit has given me some great ideas on what I can implement into my business. I can't wait to get started. This is a must read for any business owner to show them ways to keep up with the ever changing marketing world.