Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have been telling my marketing clients for years to use video. This book finally makes the understanding the whole process simple to understand and action. I really loved the section on scripts as knowing what to say and how to say it can be really hard and stop people getting started. If you want to maintain the edge over your competition then you need to read and action the advice Marcus gives in this practical and fun book.
Coming from a video production background, I found this book vital to growing my business. It's all well and good knowing how to make a beautiful video but the key to success is really implementing a powerful video marketing strategy! I now have the necessary skill set to not only offer my clients amazing videos but to help develop strategies to make their videos profitable.