Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have been telling my marketing clients for years to use video. This book finally makes the understanding the whole process simple to understand and action. I really loved the section on scripts as knowing what to say and how to say it can be really hard and stop people getting started. If you want to maintain the edge over your competition then you need to read and action the advice Marcus gives in this practical and fun book.
Lots of practical suggestions and ideas how to incorporate video into my business. Some is common sense but we all need someone to pull it all together and give us a course of action which is what Marcus does. I like the summary at the end of each chapter and there are some great links to illustrate what he is saying. Now I need to implement his ideas.
Packed full of useful tips and helpful advice that any business owner can apply to their own business. Great advice on how to harness the power of video for a powerful marketing tool that will boost your overall marketing strategy effectiveness. Well worth a read to understand and action your future business success with video.