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The Victory Lab Paperback – 15 September 2013

4.2 out of 5 stars 100 ratings

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Review

"Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, The Washington Post

"[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." --The New Republic

"Enlightening." --The New Yorker

"A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of Game Change

"Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of The Lost City of Z

"Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of What it Takes

About the Author

Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocle.; He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine His first book, The Sushi Economy, was published in 2007.

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Reviewed in Australia on 14 October 2014

Top international reviews

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3.0 out of 5 stars but I think some more practical examples or suggested tactics to apply the concepts int he field would make it more useful for campaign staff
Reviewed in Canada on 24 August 2017
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Julia Juan Gimeno
4.0 out of 5 stars Las claves de la victoria de Obama en 2012
Reviewed in Spain on 4 November 2018
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Vincent
5.0 out of 5 stars Für Wahlkämpfer zu empfehlen
Reviewed in Germany on 1 September 2014
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2.0 out of 5 stars Can be skipped. Repetitive
Reviewed in India on 31 October 2019
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Mark Pack
4.0 out of 5 stars A fascinating history, but also one that assumes its topic is more important than it really is
Reviewed in the United Kingdom on 25 June 2016
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andrea
5.0 out of 5 stars necessary for all political campaign
Reviewed in Italy on 20 April 2015
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4.0 out of 5 stars Fluently written. Goes to detail, even extreme detail ...
Reviewed in the United Kingdom on 19 March 2015
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J. P. Bird
5.0 out of 5 stars Arrived in good condition. Very good reading material and useful as ...
Reviewed in the United Kingdom on 11 September 2016
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Joe
5.0 out of 5 stars Winning Elections in the 21st Century
Reviewed in Canada on 8 June 2015
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John M. Ford
3.0 out of 5 stars Campaigning in the Age of Big Data
Reviewed in the United States on 14 October 2014
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Sabrina Helm
3.0 out of 5 stars Lots of short stories and anecdotes
Reviewed in the United States on 19 December 2019
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Ed Barton
3.0 out of 5 stars The Power of Numbers
Reviewed in the United States on 14 December 2013
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Bunny the Mule
3.0 out of 5 stars Difficult but informative Read
Reviewed in the United States on 22 January 2013
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Frances Brent
5.0 out of 5 stars This about more than Obama's victories
Reviewed in the United States on 6 April 2013
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Adrian K. Dahlin
4.0 out of 5 stars Very interesting
Reviewed in the United States on 21 January 2020
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