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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Hardcover – 1 Oct 2011

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Product details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Education - Europe; ed edition (1 October 2011)
  • Language: English
  • ISBN-10: 9780071761680
  • ISBN-13: 978-0071761680
  • ASIN: 0071761683
  • Product Dimensions: 16 x 2.3 x 23.6 cm
  • Boxed-product Weight: 476 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 29,974 in Books (See Top 100 in Books)

Product description

About the Author

Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.
Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.

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