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Users Not Customers: Who Really Determines the Success of Your Business by [Aaron Shapiro]

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Users Not Customers: Who Really Determines the Success of Your Business Kindle Edition

4.5 out of 5 stars 13 ratings

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Length: 239 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

Aaron Shapiro wants to take over the world, Gavin O'Malley

A must-read for anyone seeking to integrate digital experiences with their products and services -- Ramon Casadesus-Masanell, Harvard Business School --This text refers to an out of print or unavailable edition of this title.

About the Author

Aaron Shapiro specializes in helping global organizations embrace digital transformation and build online businesses. As CEO of HUGE, America's fastest-growing digital agency, he drives digital strategy for brands and companies including JetBlue, NBC Universal, Pepsi, Target and TimeWarner. He writes for Adweek and Fast Company.Prior to HUGE, he started technology companies and worked as a venture capitalist and management consultant.He received his MBA from Columbia University and BA from Harvard. --This text refers to an out of print or unavailable edition of this title.

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
13 customer ratings
5 star 65% (65%) 65%
4 star 23% (23%) 23%
3 star 11% (11%) 11%
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Top international reviews

John
5.0 out of 5 stars Highly recommended
Reviewed in the United Kingdom on 4 April 2012
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Ankit Ratan
4.0 out of 5 stars Hence so much of this stuff has turned out to be true and maybe the learnings from this book will be continue to be useful in ye
Reviewed in India on 30 September 2015
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Steve Graham
5.0 out of 5 stars If your still thinking "customers" you missed the curve.
Reviewed in the United States on 22 June 2012
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5 people found this helpful
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DT
4.0 out of 5 stars Users and Stakeholders
Reviewed in the United States on 2 November 2011
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3 people found this helpful
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Mikkel Lund
3.0 out of 5 stars Inspiring mindset, but very generic
Reviewed in the United States on 3 October 2013
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Jeffrey C
5.0 out of 5 stars A must-read for anyone interesting in digital media
Reviewed in the United States on 18 November 2011
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3 people found this helpful
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dtartaro
4.0 out of 5 stars It worths
Reviewed in the United States on 15 December 2011
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BlueGoblin
5.0 out of 5 stars interesting and unique
Reviewed in the United States on 21 March 2017
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Matt W.
5.0 out of 5 stars great reference for the future of digital business
Reviewed in the United States on 1 April 2015
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Teddy Phillips
5.0 out of 5 stars Awesome Book
Reviewed in the United States on 23 January 2015
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wheel
5.0 out of 5 stars A Must Read
Reviewed in the United States on 5 November 2011
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3 people found this helpful
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scuppe
5.0 out of 5 stars Every marketer should use
Reviewed in the United States on 29 October 2011
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9 people found this helpful
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