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The Upcycle: Beyond Sustainability--Designing for Abundance by [McDonough, William, Braungart, Michael]
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The Upcycle: Beyond Sustainability--Designing for Abundance Kindle Edition

4.4 out of 5 stars 90 ratings

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Length: 257 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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"Stimulating and inventive." ---Kirkus

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From the authors of Cradle to Cradle, we learn what's next: The Upcycle
The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build.
For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.
The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.


Product details

  • Format: Kindle Edition
  • File Size: 866 KB
  • Print Length: 257 pages
  • Publisher: North Point Press; 1st edition (16 April 2013)
  • Language: English
  • ASIN: B009LRWHNQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Amazon.com: 4.4 out of 5 stars 89 reviews
Jerold Gafford
4.0 out of 5 starsGood but Simplistic
13 July 2015 - Published on Amazon.com
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10 people found this helpful
David
5.0 out of 5 starsPracticle ways to have an effect on the invironment for business and individuals.
20 December 2016 - Published on Amazon.com
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2 people found this helpful
Max Kummerow
3.0 out of 5 starsDesign is fine, but what about economics and ecology and the laws of physics?
7 May 2014 - Published on Amazon.com
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15 people found this helpful
Marion Foerster
5.0 out of 5 starsA chemist and an architect
29 July 2013 - Published on Amazon.com
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One person found this helpful
Nick Campbell
5.0 out of 5 starsWin-win thinking applied to the big problems
19 December 2018 - Published on Amazon.com
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