Tony, as he admits in the opening sentence, is not a theologian -- he has no seminary training. He is a business man and his recommendations and advice are great if you want to run the church as a business and be about "the bottom line" -- in this case, the bottom line for churches is growth through conversion. My church has been attempting to implement Tony's recommendations for several years now, and instead of growth, we've been on a steep decline. Our attendance is less than 50% of what it was. Giving is down. Pastors and staff are being let go. And the church leadership is doubling down on this guy's approach. We are years into a several-year vision to become multi-site and have gone from 4 services to 2 and the combined attendance in both won't even fill the sanctuary ground floor for a single service. I think Tony's approach would push for multi-site in many situations, and an appropriate church theology strongly speaks against that -- Christ came *in the flesh*, not on a TV screen beamed to several campus churches. The ministry of the church is an incarnational ministry, not a multi-campus one.
If you are a business owner, this book is worth reading, just scratch Jesus and church out and substitute your business name and owner. It has some good advice. I found myself remembering my business and management classes. What, and more importantly, why the leadership of my church have made the decisions lately makes a lot more sense after reading this book. I wish they'd spend more time in THE book and toss this one aside. I think they'd have more success.
- Audio CD
- Publisher: Dreamscape Media Llc; Unabridged edition (5 June 2018)
- Language: English
- ISBN-10: 1974905667
- ISBN-13: 978-1974905669
- Product Dimensions: 15.3 x 2.9 x 12.8 cm
- Boxed-product Weight: 68 g
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