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Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by [Dudarenok, Ashley Galina]
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Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media Kindle Edition

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Length: 217 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product description

Product Description

If you want to expand your business to the world’s largest e-market, this is the book you need.

In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.

What’s new:

  • New Retail and the Future of Commerce in China
  • Alibaba vs Tencent
  • Social Ranking 2020
  • Technology and Shifting Epicenters
  • China Going Global
  • China’s Soft Power

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.

  • What Every Marketer Needs to Know about China
  • How Your Business Can Harness Chinese Social Media
  • WeChat: China’s Operating System
  • Weibo: China’s Online Hotspot
  • The Future: Get Ready for New Retail 

Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

“Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.”

– Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors

“Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.”

– Peter Gordon, Editor of Asian Review of Books

“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”

– Fredda McDonald, Managing Director of World 50

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Product details

  • Format: Kindle Edition
  • File Size: 32913 KB
  • Print Length: 217 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #210,928 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 5.0 out of 5 stars 12 reviews
5.0 out of 5 starsFive Stars
29 June 2018 - Published on
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5.0 out of 5 starsThis is a great read for anyone looking to stay ahead of the ...
8 February 2018 - Published on
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Kindle Customer
5.0 out of 5 starsBest book ever on Chinese social media and e-business
20 February 2018 - Published on
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Derek T
5.0 out of 5 starsGreat read. A must read for those thinking about ...
6 February 2018 - Published on
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One person found this helpful.
5.0 out of 5 starsWeChat and Weibo are amazing
3 February 2018 - Published on
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