- Free expedited shipping on products sold by Amazon AU when you purchase select books. Here's how (terms and conditions apply)
Other Sellers on Amazon
+ FREE Delivery
+ FREE Delivery
Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Flexibound – 1 Jan 2010
|New from||Used from|
Special offers and product promotions
Frequently bought together
Customers who bought this item also bought
About the Author
From the Publisher
Universal Principles of Design, Revised and Updated:
26 Anthropomorphic Form
A tendency to find forms that appear humanoid or exhibit human-like characteristics appealing. The Method Dish Soap bottle designed by Karim Rashid put the Method brand on the map. Though not free of functional deficiencies (e.g., leaking valve), its abstract anthropomorphic form gave it a sculptural, affective quality not previously found in soap bottles. Contrast it with its disappointing replacement.
62 Contour Bias
A tendency to favor objects with contours over objects with sharp angles or points. From top left to bottom right, the Alessi il Conico, 9093, 9091, and Mami kettles arranged from most angular to most contoured. At the extremes of this continuum, the il Conico will be most effective at grabbing attention, and the Mami will be most liked generally. The 9093 and 9091 incorporate both angular and contoured features, balancing attention-getting with likeability. Historically, the il Conico and 9093 are Alessi’s best-selling kettles.
120 Hick’s Law
The time it takes to make a decision increases as the number of alternatives increases. The Hick’s Law equation is RT = a + b log2 (n), where RT = response time, a = the total time that is not involved with decision making, b = an empirically derived constant based on the cognitive processing time for each option (in this case 0.155 seconds for humans), n= number of equally probable alternatives. For example, assume it takes 2 seconds to detect an alarm and understand it’s meaning. Further, assume that pressing one of five buttons will solve the problem caused by the alarm. The time to respond would be RT = (2 sec) + (0.155 sec)(log2 (5)) = 2.36 sec.
168 Not Invented Here
A bias against ideas and innovations that originate elsewhere. In 1982, the Sinclair ZX81 was licensed to Timex for resale in the United States as the Timex Sinclair 1000. The computers were identical except for the name on the case and minor motherboard differences. Sales were strong. With subsequent models, however, NIH syndrome inclined Timex to introduce more and more changes. Eventually, the product divergence created issues of software compatibility — costs went up, sales went down. Timex dropped out of the computer market in 1984.
Customers who viewed this item also viewed
Review this product
Top international reviews
Incredibly informative and useful resource, covering a wide range of design disciplines. I'm sure a must for anyone in any design related industry. I found some sections that delve into the psychology of design particularly interesting.
However, I cannot believe that they have rereleased the book adding 25 additional design principles from the original publication, and seemingly failed to update some of the original examples or imagery, which can be very tired/ugly/dated. I was expecting beautiful imagery for a design book!! Pull your finger out for the next publication please!
I bought it because it was recomended in a video about designing APIs, but the principles in this book apply to a whole range of professions and even on a personal level. Just buying this book to keep in your cofee table makes your living room a more interesting place to be in :-)
As a programmer and engineer, reading this book as made me a better professional, no doubt!
The only negative point is it does repeat some points within each chapter, it almost feels like there wasn't enough content to bulk out the 1-2 pages. This doesn't put me off though. My underlying reason for buying the ebook was to get a grasp of the principles of design and it does that.
What is better is the additional reading that accompanies each mini section allowing more thorough follow up.
Recommended for those with an interest or first year students.
It is definitely easy to understand and you don't have to have a degree to read it. It was actually recommended to me by a friend. It has some pretty fun facts, worth buying