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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by [Lidwell, William, Holden, Kritina, Butler, Jill]
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated Edition, Kindle Edition

4.4 out of 5 stars 158 customer reviews

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

About the Author

William Lidwell is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products. William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages.

Product details

  • Format: Kindle Edition
  • File Size: 36879 KB
  • Print Length: 272 pages
  • Page Numbers Source ISBN: 1592535879
  • Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (1 January 2010)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00A3T5UO4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #123,318 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 158 reviews
Reinold F.
5.0 out of 5 starsSo good that at the end you know to spot why the cover is a bad one. xD
11 February 2018 - Published on Amazon.com
Verified Purchase
14 people found this helpful
Billy Hollis
5.0 out of 5 starsWhen you see bad design, do you see why it's bad? This book will help you understand.
28 August 2017 - Published on Amazon.com
Verified Purchase
11 people found this helpful
CarPet
3.0 out of 5 starsNo Depth
27 November 2018 - Published on Amazon.com
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5 people found this helpful
The RBG Review
5.0 out of 5 starsIf You are Creative, You Should Have Designs on This Book
29 August 2016 - Published on Amazon.com
Verified Purchase
7 people found this helpful
Math Mom
5.0 out of 5 starsSo many topics! So engrossing!
31 August 2013 - Published on Amazon.com
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13 people found this helpful