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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by [William Lidwell, Kritina Holden, Jill Butler]

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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated Edition, Kindle Edition

4.6 out of 5 stars 252 ratings

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Length: 280 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

About the Author

William Lidwell is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products. William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages.

Product details

  • Format: Kindle Edition
  • File Size: 36879 KB
  • Print Length: 280 pages
  • Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (1 January 2010)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00A3T5UO4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews:
  • Amazon Bestsellers Rank: #100,699 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
252 customer ratings
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Reviewed in Australia on 19 February 2020
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Top international reviews

Benny
4.0 out of 5 stars Incredible book, LAZY LAZY LAZY republication
Reviewed in the United Kingdom on 11 September 2013
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11 people found this helpful
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pn
5.0 out of 5 stars Awesome book! Not just for designers
Reviewed in the United Kingdom on 4 May 2013
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One person found this helpful
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David Jones
5.0 out of 5 stars A pretty good read and it's simple and easy to follow and understand
Reviewed in the United Kingdom on 3 February 2016
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DBVR
4.0 out of 5 stars A Little bit of everything and where to find out more
Reviewed in the United Kingdom on 22 August 2014
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ERB
5.0 out of 5 stars Essential Reference Book for anyone involved in 'design'
Reviewed in the United Kingdom on 6 January 2015
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Ossie
4.0 out of 5 stars Great information
Reviewed in the United Kingdom on 18 February 2014
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Earnest Mann
5.0 out of 5 stars 115 Percent Invisible
Reviewed in the United Kingdom on 9 November 2014
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christopher mcgee
5.0 out of 5 stars A++
Reviewed in the United Kingdom on 2 November 2019
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Conor
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 28 July 2018
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 19 November 2017
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N. Milatos
5.0 out of 5 stars Very interesting
Reviewed in the United Kingdom on 4 February 2012
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Robert England
5.0 out of 5 stars Beautifully organized approach to design principles
Reviewed in the United Kingdom on 28 October 2019
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Gillianscooby
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 4 January 2016
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Robin Farnworth
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 20 March 2017
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Tim Craske
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 10 February 2018
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