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Unicorn Project Hardcover – 19 Nov 2019

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"In The Phoenix Project, Gene Kim clarified the what and why of DevOps. Now his latest book, The Unicorn Project, clarifies the what and why of digital transformation. Being great at DevOps without focusing on the customer means that you can be excellent at something that doesn't matter."--Jeffrey Snover, Technical Fellow, Microsoft

"What I loved about The Phoenix Project is that it made me feel not alone. Reading that story, I closely identified with the experiences the characters were having in the software development process. In The Unicorn Project, he's written another cure for the forsaken tech managerial nerd. And this time he's extended to another whole group in the world of technology--those who deal with data, analytics, reports, and predictive models. Anyone working with software or data analytics will feel a kinship to the characters and the problems the teams encounter in The Unicorn Project, and will cheer them on as they apply the Dev and DataOps best practices to succeed. It's scary how close the characters, dialog, and situations are to what we daily experience. Is Gene listening in to our beer-soaked after-work conversations? I wonder..."--Christopher Bergh, CEO & Head Chef, DataKitchen

"In the tradition of The Phoenix Project, we follow Maxine and her colleagues as they work to salvage a critical project in time for Black Friday. The Unicorn Project puts you right in the middle of the action during a major technology refactor, building relationships with stakeholders, and ultimately understanding which applications bring value to the enterprise. I was reminded of many of the hurdles we've navigated during our own digital transformation."--Scott Nasello, Director, Delivery Engineering, Columbia Sportswear

"If you read The Phoenix Project and wondered if the author had been following you around at work, then The Unicorn Project is going to give you a sense of deja vu."--Erica Morrison, Executive Director of Software Engineering, CSG

"If you liked The Phoenix Project, you will absolutely fall in love with The Unicorn Project. This is the other side of the story that you need to fully understand modernized DevOps processes."--Dr. Branden R. Williams, Technology Executive

"The Unicorn Project is an entertaining glimpse below deck of the chaotic IT ship and provides guidance on how to get everyone rowing together."--Josh Atwell, Sr. Technology Advocate, Splunk

"A bona fide digital transformation, one that makes a worthy difference in customer satisfaction, employee engagement, and cash flow, is a hard-fought victory through a gauntlet of agonizing battles. Wins, losses, and the unexpected are inevitable, and true grit--a combination of passion, courage, and perseverance--is required. The Unicorn Project is the organizational civil-war novel that every technology and business trailblazer must read."--Christopher O'Malley, President and CEO, Compuware

"Just as The Phoenix Project introduced the Three Ways, The Unicorn Project introduces us to the Five Ideals. By illustrating how these underlying principles enable a small group of rebels to drive meaningful organizational change, Gene is providing us with a blueprint to follow in our own organizations."--Scott Stockton, Regional Vice President, Sonatype

"The Unicorn Project is an inspired followup to The Phoenix Project, telling the same events from the perspective of technical contributors and digging much more deeply into key questions of team dynamics, leadership, automation, and misguided governance. Readers working in real-world IT or digital organizations will again find themselves nodding and grimacing in recognition that as an industry we have a long way to go; fortunately, Gene is continuing to light the way."--Charles Betz, Principal Analyst and Global DevOps Lead, Forrester Research

"Every company going through a digital transformation needs to make this a must-read for all leaders. Not only will they recognize and empathize with the struggles of Maxine and team, they will also find insights for success with the Five Ideals. This book gives a roadmap to the type of rebellion every organization wishes for."--Courtney Kissler, VP, Global Technology, NIKE, Inc.

About the Author

Gene Kim is a multiple award-winning CTO, researcher and author, and has been studying high-performing technology organizations since 1999. He was founder and CTO of Tripwire for 13 years. He has written six books, including The Unicorn Project (2019), The Phoenix Project (2013), The DevOps Handbook (2016), the Shingo Publication Award winning Accelerate (2018), and The Visible Ops Handbook (2004-2006) series. Since 2014, he has been the founder and organizer of the DevOps Enterprise Summit, studying the technology transformations of large, complex organizations.


In 2007, ComputerWorld added Gene to the “40 Innovative IT People to Watch Under the Age of 40” list, and he was named a Computer Science Outstanding Alumnus by Purdue University for achievement and leadership in the profession.


He lives in Portland, OR, with his wife and family.


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Amazon.com: 4.5 out of 5 stars 75 reviews
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3.0 out of 5 stars Great insights & 5 points, buried in a lot of other stuff.
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4.0 out of 5 stars Rough start, for me at least, but good finish
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