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The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data Hardcover – 1 December 2019

4.6 out of 5 stars 353 ratings

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"In The Phoenix Project, Gene Kim clarified the what and why of DevOps. Now his latest book, The Unicorn Project, clarifies the what and why of digital transformation. Being great at DevOps without focusing on the customer means that you can be excellent at something that doesn't matter."--Jeffrey Snover, Technical Fellow, Microsoft

"What I loved about The Phoenix Project is that it made me feel not alone. Reading that story, I closely identified with the experiences the characters were having in the software development process. In The Unicorn Project, he's written another cure for the forsaken tech managerial nerd. And this time he's extended to another whole group in the world of technology--those who deal with data, analytics, reports, and predictive models. Anyone working with software or data analytics will feel a kinship to the characters and the problems the teams encounter in The Unicorn Project, and will cheer them on as they apply the Dev and DataOps best practices to succeed. It's scary how close the characters, dialog, and situations are to what we daily experience. Is Gene listening in to our beer-soaked after-work conversations? I wonder..."--Christopher Bergh, CEO & Head Chef, DataKitchen

"In the tradition of The Phoenix Project, we follow Maxine and her colleagues as they work to salvage a critical project in time for Black Friday. The Unicorn Project puts you right in the middle of the action during a major technology refactor, building relationships with stakeholders, and ultimately understanding which applications bring value to the enterprise. I was reminded of many of the hurdles we've navigated during our own digital transformation."--Scott Nasello, Director, Delivery Engineering, Columbia Sportswear

"If you read The Phoenix Project and wondered if the author had been following you around at work, then The Unicorn Project is going to give you a sense of deja vu."--Erica Morrison, Executive Director of Software Engineering, CSG

"If you liked The Phoenix Project, you will absolutely fall in love with The Unicorn Project. This is the other side of the story that you need to fully understand modernized DevOps processes."--Dr. Branden R. Williams, Technology Executive

"The Unicorn Project is an entertaining glimpse below deck of the chaotic IT ship and provides guidance on how to get everyone rowing together."--Josh Atwell, Sr. Technology Advocate, Splunk

"A bona fide digital transformation, one that makes a worthy difference in customer satisfaction, employee engagement, and cash flow, is a hard-fought victory through a gauntlet of agonizing battles. Wins, losses, and the unexpected are inevitable, and true grit--a combination of passion, courage, and perseverance--is required. The Unicorn Project is the organizational civil-war novel that every technology and business trailblazer must read."--Christopher O'Malley, President and CEO, Compuware

"Just as The Phoenix Project introduced the Three Ways, The Unicorn Project introduces us to the Five Ideals. By illustrating how these underlying principles enable a small group of rebels to drive meaningful organizational change, Gene is providing us with a blueprint to follow in our own organizations."--Scott Stockton, Regional Vice President, Sonatype

"The Unicorn Project is an inspired followup to The Phoenix Project, telling the same events from the perspective of technical contributors and digging much more deeply into key questions of team dynamics, leadership, automation, and misguided governance. Readers working in real-world IT or digital organizations will again find themselves nodding and grimacing in recognition that as an industry we have a long way to go; fortunately, Gene is continuing to light the way."--Charles Betz, Principal Analyst and Global DevOps Lead, Forrester Research

"Every company going through a digital transformation needs to make this a must-read for all leaders. Not only will they recognize and empathize with the struggles of Maxine and team, they will also find insights for success with the Five Ideals. This book gives a roadmap to the type of rebellion every organization wishes for."--Courtney Kissler, VP, Global Technology, NIKE, Inc.

About the Author

Gene Kim is a multiple award-winning CTO, researcher and author, and has been studying high-performing technology organizations since 1999. He was founder and CTO of Tripwire for 13 years. He has written six books, including The Unicorn Project (2019), The Phoenix Project (2013), The DevOps Handbook (2016), the Shingo Publication Award winning Accelerate (2018), and The Visible Ops Handbook (2004-2006) series. Since 2014, he has been the founder and organizer of the DevOps Enterprise Summit, studying the technology transformations of large, complex organizations. In 2007, ComputerWorld added Gene to the "40 Innovative IT People to Watch Under the Age of 40" list, and he was named a Computer Science Outstanding Alumnus by Purdue University for achievement and leadership in the profession. He lives in Portland, OR, with his wife and family.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
353 customer ratings
5 star 76% (76%) 76%
4 star 16% (16%) 16%
3 star 5% (5%) 5%
2 star 2% (2%) 2%
1 star 1% (1%) 1%
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Chris G.
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on 29 November 2019
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Stephen Cummins
4.0 out of 5 stars A genius idea
Reviewed in the United Kingdom on 14 December 2019
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Arnab Nandi
5.0 out of 5 stars Starts deceptively slow and gathers steam!
Reviewed in the United Kingdom on 2 January 2020
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Zahari Zankov
5.0 out of 5 stars Thoroughly enjoyed!
Reviewed in the United Kingdom on 18 December 2019
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Peter Ward
4.0 out of 5 stars Already hooked despite the proofing errors
Reviewed in the United Kingdom on 5 February 2020
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Mr E G Shapland
5.0 out of 5 stars Liked The Phoenix Project? You’ll LOVE the Unicorn Project!
Reviewed in the United Kingdom on 27 December 2019
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Colin Claverie
5.0 out of 5 stars Good
Reviewed in the United Kingdom on 6 May 2020
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ED
1.0 out of 5 stars Not worth your time
Reviewed in the United Kingdom on 23 February 2020
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AlexH
5.0 out of 5 stars Fantastic book, now the hard work and excitement begins.
Reviewed in the United Kingdom on 27 November 2019
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Steersman
4.0 out of 5 stars Wichtiges Buch mit einigen Längen
Reviewed in Germany on 17 February 2020
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Amazon Customer
5.0 out of 5 stars Even better than Pheonix Project!!
Reviewed in Canada on 13 January 2020
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DRedFox
5.0 out of 5 stars Excellent book about some transformation
Reviewed in Mexico on 1 January 2020
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Abhilash
5.0 out of 5 stars Must read for anyone leading software, innovation and agile!
Reviewed in India on 30 December 2019
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Amazon Customer
5.0 out of 5 stars Love the story
Reviewed in Canada on 8 February 2020
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Client Amazon
5.0 out of 5 stars Tres divertissant
Reviewed in Canada on 7 February 2020
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