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The Unheroic Work by [Hogan, Michel]
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The Unheroic Work Kindle Edition

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Kindle, 2 Mar 2019

Length: 176 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Thinking about brand, as a result, will transform how you treat it. And central are the promises you make and keep. They are the key to achieving a robust and resilient result that contributes continuing value.

Following her first book “Between Making Money and World Peace”, Independent Brand Counsel Michel Hogan returns with a timely collection of articles on brand from 11 years writing for online business site Smart Company.

“The Unheroic Work” steps beyond finding your purpose and values and delivers punchy practical advice on how to make them obvious in what you do and how you do it. Along the way revealing how experience keeps or breaks the promises you make, and why people’s unheralded everyday actions and decisions are vital to the brand.

It’s an antidote to the hype and disconnected approach of traditional brand thinking. And the guide you need if you’re trying to navigate any of the pitfalls and plateaus in the way of achieving the brand result you want.

Product details

  • Format: Kindle Edition
  • File Size: 1883 KB
  • Print Length: 176 pages
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07P7D7NC6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #41,615 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
5.0 out of 5 starsBrand is a Result...
20 March 2019 - Published on
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Simon L
5.0 out of 5 starsA worthy read
18 March 2019 - Published on
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