Lynette Sheridan Burns' second edition of her classic text Understanding Journalism, is beautifully written, clearly structured and brings the professional experience of a seasoned journalist to help readers unravel the complex issues confronting journalism in an age of digital media. Understanding Journalism deserves a place on every reading list about journalism and in every newsroom.Bob Franklin - Cardiff University Professor Lynette Sheridan Burns is a global pioneer in applying the 'reflective practice' approach to journalism education - teaching students how to report effectively within ethical boundaries. In this new edition of 'Understanding Journalism' she takes that approach into the Web 2.0 environment in an accessible yet scholarly way. Sheridan Burns shows reporters how to engage with other citizens on social media while ensuring their multiplatform journalism techniques and ethics set them apart from a rising tide of amateur gossip mongers. This book sets the standard as the truly international primer for journalists.Mark PearsonBond University, Australia
The new era of Google, Twitter and Facebook has fundamentally shifted the journalist's relationship with the audience. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions.
This second edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed.
Bigger and better, this new edition includes:
- A new chapter on who journalists are in the social media age
- Reorganization of journalism skills chapters to bring writing and editing to the fore
- Full coverage and examples on Twitter, social media, SMS formats
- In-depth exploration of the ethical issues raised by new media platforms
- All new exercises, case scenarios and further readings
It is the essential guide for all students of journalism.