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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World by [Fred Reichheld, Rob Markey]
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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Kindle Edition

4.5 out of 5 stars 141 ratings

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Length: 304 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

Review

"This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, an updated and expanded version of The Ultimate Question. The original lit the spark for the Net Promoter fire in 2006." -- CRM magazine

"wonderful new book" - FORBES.com

"A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ

About the Author

Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.

Product details

  • Format: Kindle Edition
  • File Size: 1320 KB
  • Print Length: 253 pages
  • Publisher: Harvard Business Review Press; Revised, Expanded edition (20 September 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ISBN-10: 1422173356
  • ISBN-13: 978-1422173350
  • ASIN: B005E8AKVM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews: 4.5 out of 5 stars141 customer ratings
  • Amazon Bestsellers Rank: #256,299 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
141 customer ratings
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Reviewed in Australia on 18 September 2014
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Trekian
4.0 out of 5 stars The Ultimate Questioned answered
Reviewed in the United Kingdom on 14 February 2012
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Anthony Bird
1.0 out of 5 stars Sorry Fred but I'm a detractor!
Reviewed in the United Kingdom on 2 August 2014
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Ronan Menton
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 13 March 2016
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Mr. F. Plancke
5.0 out of 5 stars Everyone doing business should have read this
Reviewed in the United Kingdom on 14 October 2012
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Mr S R Godfrey
5.0 out of 5 stars The bible on Customer Excellence
Reviewed in the United Kingdom on 20 June 2013
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Name Witheld
5.0 out of 5 stars A potential Business Changer
Reviewed in the United Kingdom on 10 November 2013
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 31 December 2014
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SS
2.0 out of 5 stars Too much of fluff!
Reviewed in the United Kingdom on 24 January 2014
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 8 December 2015
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Reviewed in the United Kingdom on 31 October 2016
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Kiki
5.0 out of 5 stars A must read if you want to understand customer experience management
Reviewed in the United Kingdom on 12 April 2012
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 23 July 2015
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 1 July 2014
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5.0 out of 5 stars Muito útil para a pesquisa de satisfação de clientes que fazemos no Publicista.com.br
Reviewed in Brazil on 21 September 2016
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5.0 out of 5 stars Instigante e atual
Reviewed in Brazil on 28 January 2018
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