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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Paperback – 7 August 2012
Perry Marshall (Author) Find all the books, read about the author, and more. See search results for this author |
Bryan Todd (Author) Find all the books, read about the author, and more. See search results for this author |
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:
- Powerful bidding strategies using remarketing lists for search ads
- New ad extension features
- Automation capabilities using AdWords scripts
- Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account
- ISBN-101599184419
- ISBN-13978-1599184418
- Edition3rd
- PublisherEntrepreneur Press
- Publication date7 August 2012
- LanguageEnglish
- Dimensions20.32 x 2.03 x 25.15 cm
- Print length352 pages
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- Publisher : Entrepreneur Press; 3rd edition (7 August 2012)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 1599184419
- ISBN-13 : 978-1599184418
- Dimensions : 20.32 x 2.03 x 25.15 cm
- Best Sellers Rank: 1,082,358 in Books (See Top 100 in Books)
- 915 in Business Marketing Textbooks
- 2,626 in Advertising (Books)
- 4,968 in E-Commerce (Books)
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About the authors
Bryan Todd is a writer and web traffic specialist from Lincoln, Nebraska. He’s worked in both Europe and Asia and has spent most of his career teaching – from foreign language and world history to advanced testing methods for the Internet. He has worked with clients in dozens of industries from health care and book publishing to manufacturing and computer software.
Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.
At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.
His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org
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I would highly recommend this book to whoever care about online marketing
