You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $74.75
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
Typographic Design: Form and Communication by [Carter, Rob, Maxa, Sandra, Sanders, Mark, Meggs, Philip B., Day, Ben]

Typographic Design: Form and Communication 7th Edition, Kindle Edition


See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$74.75

Browse our most popular books based on sales
Find your next great read. Shop best selling books

Product description

Product Description

The bestselling introduction to designing the written word

Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.

This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.

  • Understand design factors as they relate to type
  • Explore communication and typographic messaging
  • Learn how typography has evolved, and where it is headed
  • Adopt established approaches to designing with type

The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

From the Back Cover

The bestselling introduction to designing the written word.

Typographic Design: Form and Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves; in fact.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.

This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.

  • Understand design factors as they relate to type
  • Explore communication and typographic messaging
  • Learn how typography has evolved, and where it is headed
  • Adopt established approaches to designing with type

The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on the project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.


Product details

  • Format: Kindle Edition
  • File Size: 158867 KB
  • Print Length: 360 pages
  • Publisher: Wiley; 7 edition (19 December 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B078WCCDQJ
  • Text-to-Speech: Not enabled
  • X-Ray for Textbooks:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
click to open popover

No customer reviews


Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 49 reviews
Dezcom
4.0 out of 5 starsPleasant update to typography "textbook"
18 October 2011 - Published on Amazon.com
Verified Purchase
11 people found this helpful.
Amazon Customer
5.0 out of 5 starsReally great book
5 March 2019 - Published on Amazon.com
Verified Purchase
Ted
5.0 out of 5 starsgood book. needed for textbook and ended up keeping it instead of reselling. informative.
16 May 2019 - Published on Amazon.com
Verified Purchase
B. Cholette
5.0 out of 5 starsWell Used Book Already and It's only been Three Months!
18 February 2009 - Published on Amazon.com
Verified Purchase
Jules
3.0 out of 5 starsGood!
15 August 2018 - Published on Amazon.com
Verified Purchase