<Embed>
$23.25
& FREE Delivery on orders over $39.00 . Details
Only 3 left in stock (more on the way).
Ships from and sold by Amazon AU.
Truth. Growth. Repeat.: A... has been added to your Cart
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Truth. Growth. Repeat.: A Business Manual for Generation Why Paperback – 19 Jan 2018

5.0 out of 5 stars 2 ratings

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Paperback
$23.25
$23.25
Digital
click to open popover

Special offers and product promotions

  • Free expedited shipping on products sold by Amazon AU when you purchase select books. Here's how (terms and conditions apply)

Product details

  • Paperback: 352 pages
  • Publisher: Wiley; 1 edition (19 January 2018)
  • Language: English
  • ISBN-10: 0730349527
  • ISBN-13: 978-0730349525
  • Product Dimensions: 15.6 x 2 x 23.5 cm
  • Boxed-product Weight: 422 g
  • Customer Reviews: 5.0 out of 5 stars2 customer ratings
  • Amazon Bestsellers Rank: 85,381 in Books (See Top 100 in Books)

Product description

From the Back Cover

Find enduring success as a business owner by placing your personal why at the core of everything you do.

Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of why you want to run a company; the authentic motive that drives your passion to be your own boss; and the desire to deliver a win-win for both your business and your customer.

Generation Why is the new breed of business owners who totally get this. People of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed. If that sounds like you then Truth. Growth. Repeat. is your user manual.

In jargon-free language it lays out:

  • the leading driver of customer attraction in our new transparent world
  • the path to surfacing your true purpose and finding its commercial value
  • ways your true purpose will attract the smartest minds in your sector
  • the virtuous circle that acts as a compass to guide your business growth
  • tips for overcoming the cynicism and distrust of 21st century consumers.

If you run a startup or small business--or are about to--this important book is a must-have.

About the Author

Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Brief Agency of the Year and has won awards around the world.

Customer reviews

5.0 out of 5 stars
5 out of 5
2 customer ratings
5 star
100%
4 star 0% (0%) 0%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers
Reviewed in Australia on 24 August 2018
Format: Kindle EditionVerified Purchase

Top international reviews

PRAKZ Williams
5.0 out of 5 stars Loved it!
Reviewed in Canada on 20 April 2018
Format: Kindle EditionVerified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse