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Trend-Driven Innovation: Beat Accelerating Customer Expectations by [Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia]
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Trend-Driven Innovation: Beat Accelerating Customer Expectations Kindle Edition

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Kindle Edition, 2 Oct 2015
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Length: 363 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product Description

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Product details

  • Format: Kindle Edition
  • File Size: 19183 KB
  • Print Length: 363 pages
  • Publisher: Wiley; 1 edition (2 October 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B017TJ12QK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #216,279 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.5 out of 5 stars 20 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars The rare book filled with insights on trends from the team that does it best. 8 November 2015
By Rohit Bhargava - Author | Speaker | Nice Guy - Published on
Verified Purchase
As a self described "trend curator" and an author of a book on how to predict the future myself, I spend a lot of time looking at the processes and methods used by all kinds of trend forecasters and futurists. The work of the team at is at the top of my list for insanely useful insights about the future.

Now for the first time, you can take a fascinating inside look into their process and a candid exploration of the principles they use to produce some of the most consistently valuable trend research published today. The book explores themes of curation, naming trends, megatrends shaping our world today and how trends become actionable for any organization.

I have been a fan of the research from for many years - both for its level of insight and the visually beautiful way in which they are presented each month through their monthly briefings. This book takes that inspiration and builds it into a fun and engaging visual primer on how and why trends really matter ... and what it takes to use them to help you and your organization win the future. An enjoyable read and highly recommended!
5.0 out of 5 stars Clear and straight-forward about the way to innovate based on trends 11 June 2016
By Helen Rozanova - Published on
Format: Kindle Edition Verified Purchase
In November 2014 I was lucky to attend a workshop on trends by David and Delia in Milan (ICSC conference). It was clear then that the approach of spotting trends and delivering innovative ideas is of high importance not only to shopping centre industry but to everyone who wants to be successful with their customers. This book is clear explanation of how one can start working towards this. It will definitely be one of the main resources in my work and often recommended to clients and colleagues.
2 of 2 people found the following review helpful
5.0 out of 5 stars Five Stars 7 March 2016
By Evadne Giannini - Published on
Verified Purchase
Excellent book and very well laid out. The sections are comprehensive and information is accessible. Thank you
1 of 1 people found the following review helpful
5.0 out of 5 stars Worth the read. Gives helpful insight into how and ... 23 March 2016
By anonomous486 - Published on
Verified Purchase
Worth the read. Gives helpful insight into how and what to consider while contemplating/developing new products or ideas. That's followed up with "templates/maps" as helpful tools.
5.0 out of 5 stars Five Stars 20 May 2016
By Hegel Eisenhower - Published on
Verified Purchase