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Trend-Driven Innovation: Beat Accelerating Customer Expectations by [Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia]
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Trend-Driven Innovation: Beat Accelerating Customer Expectations Kindle Edition


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Length: 363 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
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Product Description

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

From the Back Cover

TURN OVERWHELM INTO OPPORTUNITY. HERE′S HOW >

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipate what people will want next, stop looking at customers and start looking at businesses. That means learning how to draw actionable insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine expectations. Sharing the secrets that have led hundreds of thousands of professionals at the world′s most successful brands and agencies to rely on TrendWatching for over a decade, Trend–Driven Innovation will reconfigure your view of the business world. Highly visual and intensely practical, it will act as a step–by–step manual to enable you to build an organization that matters, products customers love, and campaigns people can′t stop talking about.

"If you′re an innovator, designer, entrepreneur, or in need of one, read this book. It is entertaining and pathologically precise, and unveils a simple and elegant system for spotting early trends that may reshape our business, community, and life."
Lisa Gansky, entrepreneur, investor, author of The Mesh


Product details

  • Format: Kindle Edition
  • File Size: 19183 KB
  • Print Length: 363 pages
  • Publisher: Wiley; 1 edition (2 October 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B017TJ12QK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #284,084 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.5 out of 5 stars 20 reviews
Helen Rozanova
5.0 out of 5 starsClear and straight-forward about the way to innovate based on trends
11 June 2016 - Published on Amazon.com
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Evadne Giannini
5.0 out of 5 starsFive Stars
7 March 2016 - Published on Amazon.com
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2 people found this helpful.
anonomous486
5.0 out of 5 starsWorth the read. Gives helpful insight into how and ...
23 March 2016 - Published on Amazon.com
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One person found this helpful.
Hegel Eisenhower
5.0 out of 5 starsFive Stars
20 May 2016 - Published on Amazon.com
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Amazon Customer
5.0 out of 5 starsIt's a perfect add-on!
29 October 2016 - Published on Amazon.com
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One person found this helpful.

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