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Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience Hardcover – 4 September 2020

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Product details

  • Publisher : Wiley; 1st edition (4 September 2020)
  • Language : English
  • Hardcover : 208 pages
  • ISBN-10 : 1119747171
  • ISBN-13 : 978-1119747178
  • Dimensions : 15.75 x 2.54 x 23.11 cm
  • Customer Reviews:
    4.6 out of 5 stars 10 ratings

Product description

From the Publisher

BEN CHODOR is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies.

GABRIELLA CYRANSKI works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.

From the Inside Flap

Learn how to immediately leverage virtual solutions for engaging in-person online events

"As business leaders, we are tasked with serving, delighting, entertaining, and educating our customers and event attendees. And that's why the material in this book is so important. It provides not only the strategic guidance necessary to embrace this massive pivot from in-person to online events, but the practical tools that are critical in order to execute flawlessly and connect with your audience in a unique and memorable way."
—Kathleen Alcorn, VP of Marketing, Intrado Digital Media

Creating virtual events is not as simple as moving the same content online. Providing your attendees with an incredible user experience requires you to innovate. Transitioning to Virtual and Hybrid Events explains everything you need to know about planning, creating, and implementing a winning digital event. The authors draw from their hard-earned expertise in digital media and enterprise communications to provide you with step-by-step instructions on selecting your event topics, preparing your speakers, using virtual communication tools, marketing and monetizing your event, and much more. Clear, jargon-free guidance helps you develop virtual and hybrid event strategies that drive attendance and revenue, extend the reach of your content, attract more interest in your company, and keep you connected with investors, partners, vendors, employees, and customers anywhere in the world. This must have resource is essential reading for anyone needing to create solutions to meet the virtual communication needs of any type of organization.

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Top reviews from other countries

Serena F.
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 19 January 2021
Verified Purchase
AJ Kurtz - Enterprise Business Development
5.0 out of 5 stars An essential guide to reaching your virtual audience
Reviewed in the United States on 7 October 2020
Verified Purchase