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Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience Hardcover – 4 September 2020
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- Publisher : Wiley; 1st edition (4 September 2020)
- Language : English
- Hardcover : 208 pages
- ISBN-10 : 1119747171
- ISBN-13 : 978-1119747178
- Dimensions : 15.75 x 2.54 x 23.11 cm
- Best Sellers Rank: 598,714 in Books (See Top 100 in Books)
- Customer Reviews:
From the Publisher
BEN CHODOR is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies.
GABRIELLA CYRANSKI works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.
From the Inside Flap
Learn how to immediately leverage virtual solutions for engaging in-person online events
"As business leaders, we are tasked with serving, delighting, entertaining, and educating our customers and event attendees. And that's why the material in this book is so important. It provides not only the strategic guidance necessary to embrace this massive pivot from in-person to online events, but the practical tools that are critical in order to execute flawlessly and connect with your audience in a unique and memorable way."
Kathleen Alcorn, VP of Marketing, Intrado Digital Media
Creating virtual events is not as simple as moving the same content online. Providing your attendees with an incredible user experience requires you to innovate. Transitioning to Virtual and Hybrid Events explains everything you need to know about planning, creating, and implementing a winning digital event. The authors draw from their hard-earned expertise in digital media and enterprise communications to provide you with step-by-step instructions on selecting your event topics, preparing your speakers, using virtual communication tools, marketing and monetizing your event, and much more. Clear, jargon-free guidance helps you develop virtual and hybrid event strategies that drive attendance and revenue, extend the reach of your content, attract more interest in your company, and keep you connected with investors, partners, vendors, employees, and customers anywhere in the world. This must have resource is essential reading for anyone needing to create solutions to meet the virtual communication needs of any type of organization.