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This Is Marketing: You Can't Be Seen Until You Learn to See Hardcover – Illustrated, 13 November 2018

4.6 out of 5 stars 1,887 ratings

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Product details

  • Publisher : Portfolio; Illustrated edition (13 November 2018)
  • Language : English
  • Hardcover : 288 pages
  • ISBN-10 : 0525540830
  • ISBN-13 : 978-0525540830
  • Dimensions : 13.46 x 2.54 x 18.54 cm
  • Customer Reviews:
    4.6 out of 5 stars 1,887 ratings

Product description

Review

This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times

About the Author

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,887 global ratings
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Reviewed in Australia on 17 November 2018
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Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom on 21 December 2018
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39 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
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5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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20 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom on 11 December 2018
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16 people found this helpful
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom on 12 April 2019
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10 people found this helpful
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David Gibson
4.0 out of 5 stars Profoundly simple
Reviewed in the United Kingdom on 5 December 2018
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