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This Is Marketing Hardcover – 13 Nov 2018

by Seth Godin (Author)

9 customer reviews

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#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

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Product details

Hardcover: 267 pages
Publisher: Portfolio (13 November 2018)
Language: English
ISBN-10: 0525540830
ISBN-13: 978-0525540830
Product Dimensions: 13.5 x 2.5 x 18.5 cm
Boxed-product Weight: 295 g
Average Customer Review: 9 customer reviews
Amazon Bestsellers Rank: 8,028 in Books (See Top 100 in Books)
- #45 in Multilevel Marketing (Books)
- #76 in Marketing & Consumer Behaviour
- #129 in Job Satisfaction

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Review

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

About the Author

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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Remarkable questions demanding remarkable answers

17 November 2018

Format: Kindle EditionVerified Purchase

I've liked and valued all of Seth's books. This one I love!

I love it because of the simple yet profound, remarkable questions it asks, each demanding a remarkable answer i.e. That will be remarked on by those we seek to serve. My favourites:

What change are you seeking to make?
What does better look like for the customer?
Do they love it? Do they love themselves more because they love you?
Why are the people who don't choose you correct in their decision to not choose you?
What are you breaking?
The people you're seeking to serve in this moment: what are they measuring?
What's your flag? Why should someone fly it?
Why is it so hard to develop a point of view?

Of course to give these questions the remarkable answers they deserve you need the context of reading/studying the book. Please buy it now and get going today!

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Leanne Gordon

Who can you help?

21 November 2018

Format: Kindle EditionVerified Purchase

I'm a long time follower of Seth Godin's work and have read his books, blog & articles, watched his videos, listened to his podcast, and participated in numerous online programs.
This latest offering, This is Marketing, is a masterpiece. So much wisdom within one book beckoning you to read it again and again, share it, discuss it ... but most of all, just do it. As Seth points out "marketing makes change happen" and we all want that.

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Tyson

Best Marketing Book I've Read In Years

3 December 2018

Format: HardcoverVerified Purchase

Everyone knows Seth Godin is brilliant and this book is a reflection of how he thinks and approaches marketing. He does cover some simple marketing strategies, some you may have heard before and already use, but you need to listen to them again to understand how he takes them to a whole new level.

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Holly Regan

Insightful

8 January 2019

Format: Audible AudiobookVerified Purchase

I am not in marketing and I love this book. It I up to date information about the world that we live in now. It was very insightful and I enjoyed listening to it. I am taking a course in which I am creating a website and thought this book would be helpful and it was.

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Brad Morris

Biblical

1 December 2018

Format: Kindle EditionVerified Purchase

I feel as though Seth just unpacked, demystified and correctly predicted the entire evolution, reality and future of marketing. The connections he makes between psychology and marketing are profound. If you sell something (anything), you need to read this book. Kudos Seth, you are a lord.

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alwayslearninggran

Don't follow the masses

16 December 2018

Format: Kindle EditionVerified Purchase

Compelling, encouraging independent thinking instead of following the masses and doing what everyone else does. Thank you for resetting the compass for thinking.

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Felicia Semple

Love it!

11 January 2019

Format: Kindle EditionVerified Purchase

So much wonderful stuff in this book. An essential read for anyone who is trying to create change and do good work in the world. It reminds you of how to think about what you do. It delivers on it’s promise. This is marketing!

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Dr. Tony Croke

Another instant classic

11 December 2018

Format: Kindle EditionVerified Purchase

Seth always writes in that succinct, clean style that makes the reader stop, re-read and ponder at least every paragraph or so. It's a style that prompts list-making, action and review. Get on it!

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