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This is Marketing: You Can't Be Seen Until You Learn To See Paperback – 19 Nov 2018

by Seth Godin (Author)

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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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Product details

Paperback: 288 pages
Publisher: Penguin Books Ltd; 1 edition (15 November 2018)
Language: English
ISBN-10: 0241370140
ISBN-13: 978-0241370148
Product Dimensions: 15.3 x 2.1 x 23.4 cm
Boxed-product Weight: 381 g
Average Customer Review: 10 customer reviews
Amazon Bestsellers Rank: 1,112 in Books (See Top 100 in Books)
- #3 in Media & Communication Industries
- #8 in Market Research Business
- #8 in Public Relations (Books)

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Review

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way (The Financial Times Book of the Month The Financial Times)

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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

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Remarkable questions demanding remarkable answers

17 November 2018

Format: Kindle EditionVerified Purchase

I've liked and valued all of Seth's books. This one I love!

I love it because of the simple yet profound, remarkable questions it asks, each demanding a remarkable answer i.e. That will be remarked on by those we seek to serve. My favourites:

What change are you seeking to make?
What does better look like for the customer?
Do they love it? Do they love themselves more because they love you?
Why are the people who don't choose you correct in their decision to not choose you?
What are you breaking?
The people you're seeking to serve in this moment: what are they measuring?
What's your flag? Why should someone fly it?
Why is it so hard to develop a point of view?

Of course to give these questions the remarkable answers they deserve you need the context of reading/studying the book. Please buy it now and get going today!

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Leanne Gordon

Who can you help?

21 November 2018

Format: Kindle EditionVerified Purchase

I'm a long time follower of Seth Godin's work and have read his books, blog & articles, watched his videos, listened to his podcast, and participated in numerous online programs.
This latest offering, This is Marketing, is a masterpiece. So much wisdom within one book beckoning you to read it again and again, share it, discuss it ... but most of all, just do it. As Seth points out "marketing makes change happen" and we all want that.

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Tyson

Best Marketing Book I've Read In Years

3 December 2018

Format: HardcoverVerified Purchase

Everyone knows Seth Godin is brilliant and this book is a reflection of how he thinks and approaches marketing. He does cover some simple marketing strategies, some you may have heard before and already use, but you need to listen to them again to understand how he takes them to a whole new level.

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Holly Regan

Insightful

8 January 2019

Format: Audible AudiobookVerified Purchase

I am not in marketing and I love this book. It I up to date information about the world that we live in now. It was very insightful and I enjoyed listening to it. I am taking a course in which I am creating a website and thought this book would be helpful and it was.

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Brad Morris

Biblical

1 December 2018

Format: Kindle EditionVerified Purchase

I feel as though Seth just unpacked, demystified and correctly predicted the entire evolution, reality and future of marketing. The connections he makes between psychology and marketing are profound. If you sell something (anything), you need to read this book. Kudos Seth, you are a lord.

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alwayslearninggran

Don't follow the masses

16 December 2018

Format: Kindle EditionVerified Purchase

Compelling, encouraging independent thinking instead of following the masses and doing what everyone else does. Thank you for resetting the compass for thinking.

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Julia

This is what you need to know about Modern Marketing

4 May 2019

Format: PaperbackVerified Purchase

This book has so much value and ideas no matter if you are a business owner or working in marketing for someone else. Seth Godin's 'The Marketing Seminar' (online training) compliments the content of this book. Highly recommended.

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Felicia Semple

Love it!

11 January 2019

Format: Kindle EditionVerified Purchase

So much wonderful stuff in this book. An essential read for anyone who is trying to create change and do good work in the world. It reminds you of how to think about what you do. It delivers on it’s promise. This is marketing!

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