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This is Marketing: You Can't Be Seen Until You Learn To See Paperback – 19 November 2018

4.6 out of 5 stars 2,178 ratings

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Review

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month ― The Financial Times

Book Description

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

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Product details

  • Publisher ‏ : ‎ Portfolio; 1st edition (19 November 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0241370140
  • ISBN-13 ‏ : ‎ 978-0241370148
  • Dimensions ‏ : ‎ 15.3 x 2.1 x 23.4 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,178 ratings

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4.6 out of 5 stars
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2,178 global ratings
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Top reviews from Australia

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Reviewed in Australia on 17 November 2018
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Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom on 21 December 2018
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44 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
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5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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21 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom on 11 December 2018
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16 people found this helpful
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom on 12 April 2019
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13 people found this helpful
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David Gibson
4.0 out of 5 stars Profoundly simple
Reviewed in the United Kingdom on 5 December 2018
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10 people found this helpful
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