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This is Marketing: You Can't Be Seen Until You Learn To See Paperback – 19 November 2018

4.6 out of 5 stars 2,193 ratings

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From the Publisher

Product description

Review

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month ― The Financial Times

Book Description

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

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Product details

  • Publisher ‏ : ‎ Portfolio; 1st edition (19 November 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0241370140
  • ISBN-13 ‏ : ‎ 978-0241370148
  • Dimensions ‏ : ‎ 15.3 x 2.1 x 23.4 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,193 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing &quot;seth&quot; into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

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Reviewed in Australia on 17 November 2018
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Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom on 21 December 2018
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49 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
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5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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21 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom on 11 December 2018
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17 people found this helpful
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom on 12 April 2019
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14 people found this helpful
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Avid reader
5.0 out of 5 stars Seth at his best!
Reviewed in the United Kingdom on 20 November 2018
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