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This is Marketing: You Can't Be Seen Until You Learn To See Paperback – 19 Nov 2018

by Seth Godin (Author)

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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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Product details

Paperback: 288 pages
Publisher: Portfolio; 1 edition (19 November 2018)
Language: English
ISBN-10: 0241370140
ISBN-13: 978-0241370148
Product Dimensions: 15.3 x 2.1 x 23.4 cm
Boxed-product Weight: 621 g
Customer Reviews: 17 customer reviews
Amazon Bestsellers Rank: 2,579 in Books (See Top 100 in Books)
- #12 in Direct Marketing (Books)
- #4 in Public Relations (Books)
- #7 in Multilevel Marketing (Books)

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Review

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way (The Financial Times Book of the Month The Financial Times)

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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

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Remarkable questions demanding remarkable answers

Reviewed in Australia on 17 November 2018

Format: Kindle EditionVerified Purchase

I've liked and valued all of Seth's books. This one I love!

I love it because of the simple yet profound, remarkable questions it asks, each demanding a remarkable answer i.e. That will be remarked on by those we seek to serve. My favourites:

What change are you seeking to make?
What does better look like for the customer?
Do they love it? Do they love themselves more because they love you?
Why are the people who don't choose you correct in their decision to not choose you?
What are you breaking?
The people you're seeking to serve in this moment: what are they measuring?
What's your flag? Why should someone fly it?
Why is it so hard to develop a point of view?

Of course to give these questions the remarkable answers they deserve you need the context of reading/studying the book. Please buy it now and get going today!

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