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This is Marketing: You Can’t Be Seen Until You Learn To See by [Seth Godin]
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This is Marketing: You Can’t Be Seen Until You Learn To See Kindle Edition

4.6 out of 5 stars 1,727 ratings

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Length: 271 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

From the Inside Flap

Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package.

At the heart of his approach is a big idea: Great marketiers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor.

Learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals.

It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen first by learning how to see.

--This text refers to an alternate kindle_edition edition.

Book Description

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN : B07D1FK2Y6
  • Publisher : Penguin (13 November 2018)
  • Language : English
  • File size : 3009 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 271 pages
  • Customer Reviews:
    4.6 out of 5 stars 1,727 ratings
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4.6 out of 5 stars
4.6 out of 5
1,727 global ratings
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Top reviews from Australia

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Reviewed in Australia on 17 November 2018
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3 people found this helpful
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Reviewed in Australia on 24 November 2019
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Reviewed in Australia on 21 November 2018
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Reviewed in Australia on 8 January 2019
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Reviewed in Australia on 1 December 2018
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Reviewed in Australia on 5 December 2019
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Reviewed in Australia on 16 December 2018
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Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom on 21 December 2018
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37 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
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5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom on 14 November 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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18 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom on 11 December 2018
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16 people found this helpful
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom on 12 April 2019
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8 people found this helpful
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David Gibson
4.0 out of 5 stars Profoundly simple
Reviewed in the United Kingdom on 5 December 2018
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10 people found this helpful
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