Many western economies are still in a flux, Generation Y commerce and law graduates were paid up to 20K for not going to work during the Global Financial Crisis, and no longer do we talk excitedly about 'negative gearing' at the neighbourhood barbeque. Because of Moore's Law, computer power doubles every 18-24 months, smashing old human thinking domains to smitherines. About the only constant in the world is that my cat, Finnegan, still thinks like a dog.
Unfortunately, change doesn't care whether you like it. It doesn't need your permission. There is now a real sense - a vibe - that we are moving through a global paradigm shift in thinking.
With clients like Apple, Cisco, Lilly, Gartner, MTV, Clinique, Fuji Xerox, Hewlett Packard, and Commonwealth Bank, Anders Sorman-Nilsson believes that for business brains to stay relevant, be competitive, and gain marketshare in a constantly shifting business landscape, you in fact need to upgrade your thinking. This book will provide you with the necessary GPS directions for the changing future.