This book is incredible for discussing the rationality of human beings. Human behaviors are not only irrational, but also predictably irrational, which is the main topic of this book.
This book has divided into 5 main topics, and discussed three different pairs of concepts. The first one is our thinking system, one is fast (denoted as system 1), another is slow (denoted as system 2). System 1 is just like our intuitive thinking, and system 2 is like deliberate thinking. Many of our irrational behaviors are caused by the fast response of system 1, together with the laziness of system 2.
The second pair is Humans and Econs, which Econ means the rational assumption assumed by classic economists, and Human means the actual human in the daily life. The Prospect Theory is used explained in what kinds of situation that humans do not behave like economists have predicted, and why.
The third pair is the experiencing self and remembering self. The feeling we experience during the events is very different than the the feelings in our memory, which sometimes cause decision making not as make sense and let us regret later.
Overall this book is full of insightful thoughts, with a lot of examples to explain the concepts. Daniel Kahneman did a great job on all these topics
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THINKING Hardcover – Illustrated, 1 January 1900
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Product details
- Publisher : Farrar, Straus and Giroux; Illustrated edition (1 January 1900)
- Language: : English
- Hardcover : 499 pages
- ISBN-10 : 0374275637
- ISBN-13 : 978-0374275631
- Dimensions : 16 x 3.81 x 23.62 cm
- Best Sellers Rank: 6,987 in Books (See Top 100 in Books)
- Customer Reviews:
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"A tour de force. . . Kahneman's book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them." --Larry Swedroe, CBS News
"Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality." --Christopher Shea, The Washington Post "An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness." --Galen Strawson, The Guardian "Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one." --Janice Gross Stein, The Globe and Mail "A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts...Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience...Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow." --Jesse Singal, Boston Globe "We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities." --Freeman Dyson, The New York Review of Books "Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one." --Janice Gross Stein, The Globe and Mail "It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now, ' and that it is 'a crucial pivot point in the way we see ourselves.' They are, Brooks said, 'like the Lewis and Clark of the mind' . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment--chess, firefighting, anesthesiology--then blink. In all other cases, think." --The New York Times Book Review "Ask around and you hear pretty much the same thing. 'Kahneman is the most influential psychologist since Sigmund Freud, ' says Christopher Chabris, a professor of psychology at Union College, in New York. 'No one else has had such a broad impact on so many fields' . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times." --Evan R. Goldstein, The Chronicle of Higher Education "There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read." --William Easterly, Financial Times "[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd." --Michael Lewis, Vanity Fair "Absorbingly articulate and infinitely intelligent . . . What's most enjoyable and compelling about Thinking, Fast and Slow is that it's so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking." --Maria Popova, The Atlantic "I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement." --Roger Lowenstein, Bloomberg/Businessweek "Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be." --The Economist "[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray." --Jonah Lehrer, The Wall Street Journal "[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds--and our whole selves." --Christoper F. Chabris, The Wall Street Journal "The ramifications of Kahenman's work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field psychonomics, the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind." --Kyle Smith, The New York Post "A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves." --David Brooks, The New York Times "Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions." --Jacek Debiec, Nature "With Kahneman's expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better." --Library Journal "The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so lazy and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting--and correcting--our biased misunderstandings of the world." --Publishers' Weekly (starred review) "For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel...and now explains how we think and make choices. Here's an easy choice: read this." --The Daily Beast "This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn't claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible." --Jaron Lanier, author of You Are Not a Gadget "Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind." --Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics. "Thinking, Fast and Slow is a masterpiece--a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize." --Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series This Emotional Life "This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life." --Richard Thaler, University of Chicago Professor of Economics and co-author of Nudge "This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud." --Nassim Taleb, author of The Black Swan "Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of Thinking, Fast and Slow is a major event." --Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our NatureAbout the Author
Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and a professor of public affairs at the Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making.
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Customer reviews
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4.6 out of 5
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3 people found this helpful
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Reviewed in Australia on 10 November 2020
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This book is a really good read, it made me know why sometimes we think and act a certain way and why sometimes we think about something but we are able to not act on it. It is quite a content heavy and dry book but still interesting. I can't read this book quickly though because it makes me stop and think haha. I would say this book is a slow read. Not something u can continuously read chapters at once. I read about 1-2 chapters at once only, I'm only halfway through this book and I'm enjoying it!
2 people found this helpful
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Reviewed in Australia on 15 September 2019
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I loved this book both as a psychotherapist and a Neuro Linguistics Master Trainer. (NLP) teachers would also find it fascinating
Reviewed in Australia on 3 August 2020
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This book presents a bunch of ideas that resonate with you almost immediately. There are some fantastic insights here and I doubt that anyone can read this and not reassess their own perspective more thoroughly. Will read again.
Reviewed in Australia on 30 June 2017
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Recommended to anyone interested in psychology, statistics and human improvement. Information is well provided including reference quotes at the end of each topic/section to improve understanding.
3 people found this helpful
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Reviewed in Australia on 7 September 2019
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A clearly written guide to some of the forces that impact us as we make decisions. Kahneman covers a huge amount of ground in a conversational style.
One person found this helpful
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Reviewed in Australia on 21 September 2020
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I don’t need to write a review of this. It’s already regarded as a seminal work for behavioural economics. The guy changed the game about how the whole world thinks about how we make decisions. If you’re a marketer, it’s required reading.
Reviewed in Australia on 27 December 2020
Verified Purchase
I want to like this best seller. The print is so small and condensed, I struggle to read it. The printers have economised on the size of the book by making the font teeny.
Top reviews from other countries

Dr W. H. Konarzewski
3.0 out of 5 stars
Essential wisdom. Not an easy read but worth persevering.
Reviewed in the United Kingdom on 9 December 2018Verified Purchase
Why do people buy extended warranties that are bad value for money?
Why do we marry people just because they're good in bed?
Why do investors snatch small profits from winning investments whilst allowing large losses to build up in bad investments?
Why do parents deny their children life saving vaccinations for fear of unproven risks?
Why do we think a bird in the hand is worth two in a bush?
On the whole humans are incredibly good at making bad decisions because they allow emotions and moral values to prevail over good sense and simple mathematical calculation. We make snap decisions based on our intuition (fast thinking) and often believe our intuition is superior to logic (slow thinking). For example, President Trump recently said he preferred to listen to his 'gut' than his advisors.
Kahneman examines the reasons why we make bad decisions and indicates ways in which we might make better decisions - even if the better decisions make us feel uncomfortable because they are counterintuitive.
My only problem with this book is that it is so laborious in places that I almost lost interest. Sometimes Kahneman goes on and on about a proposition that has (at least for me) zero interest. If he asks 'How much would you pay for a bowl of roses valued at $59?' I don't have an answer because I'm simply not interested and I don't want to know how much anyone else would pay, or why they would or wouldn't pay it. Perhaps it's just me, but I found some of the propositions too complex to bother with. But to be fair there were some chapters that had me spellbound - maybe because they touched on areas where I make bad decisions.
Overall, this is an important book but spoiled by too much dense argument and irrelevant illustration. It could have contained all the salient points and been reduced to half the length without any dilution of the message.
Why do we marry people just because they're good in bed?
Why do investors snatch small profits from winning investments whilst allowing large losses to build up in bad investments?
Why do parents deny their children life saving vaccinations for fear of unproven risks?
Why do we think a bird in the hand is worth two in a bush?
On the whole humans are incredibly good at making bad decisions because they allow emotions and moral values to prevail over good sense and simple mathematical calculation. We make snap decisions based on our intuition (fast thinking) and often believe our intuition is superior to logic (slow thinking). For example, President Trump recently said he preferred to listen to his 'gut' than his advisors.
Kahneman examines the reasons why we make bad decisions and indicates ways in which we might make better decisions - even if the better decisions make us feel uncomfortable because they are counterintuitive.
My only problem with this book is that it is so laborious in places that I almost lost interest. Sometimes Kahneman goes on and on about a proposition that has (at least for me) zero interest. If he asks 'How much would you pay for a bowl of roses valued at $59?' I don't have an answer because I'm simply not interested and I don't want to know how much anyone else would pay, or why they would or wouldn't pay it. Perhaps it's just me, but I found some of the propositions too complex to bother with. But to be fair there were some chapters that had me spellbound - maybe because they touched on areas where I make bad decisions.
Overall, this is an important book but spoiled by too much dense argument and irrelevant illustration. It could have contained all the salient points and been reduced to half the length without any dilution of the message.
161 people found this helpful
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Binod
1.0 out of 5 stars
Poor paper quality
Reviewed in India on 26 September 2018Verified Purchase
Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.

1.0 out of 5 stars
Poor paper quality
Reviewed in India on 26 September 2018
Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.
Reviewed in India on 26 September 2018
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171 people found this helpful
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Jeetu
5.0 out of 5 stars
Thanks Amazon.in for this book
Reviewed in India on 28 April 2018Verified Purchase
For large size buy international edition of this book.
Right side book published by FRS.
Right side book published by FRS.

5.0 out of 5 stars
Thanks Amazon.in for this book
Reviewed in India on 28 April 2018
For large size buy international edition of this book.Reviewed in India on 28 April 2018
Right side book published by FRS.
Images in this review


281 people found this helpful
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Miko J. Florezzi
4.0 out of 5 stars
Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on 10 December 2019Verified Purchase
You'll be disappointed if you are looking for a book that gives you advice by explicitly telling you what you should and shouldn't do. That was my mistake. Since I had these expectations, I had a rough beginning. I forced myself to continue reading it and found it's actually an enjoyable book.
Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.
I highly recommend this book for those that enjoy reading about how the human mind works.
* If you found this review useful, it would mean the world to me if you showed your support by giving it a like. Thank you very much in advance. *
Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.
I highly recommend this book for those that enjoy reading about how the human mind works.
* If you found this review useful, it would mean the world to me if you showed your support by giving it a like. Thank you very much in advance. *

4.0 out of 5 stars
Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on 10 December 2019
You'll be disappointed if you are looking for a book that gives you advice by explicitly telling you what you should and shouldn't do. That was my mistake. Since I had these expectations, I had a rough beginning. I forced myself to continue reading it and found it's actually an enjoyable book.Reviewed in Mexico on 10 December 2019
Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.
I highly recommend this book for those that enjoy reading about how the human mind works.
* If you found this review useful, it would mean the world to me if you showed your support by giving it a like. Thank you very much in advance. *
Images in this review


81 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars
Understand How You Can Be Manipulated on Social Media
Reviewed in the United Kingdom on 6 April 2018Verified Purchase
Certainly the most thought provoking book I've read in a long time, so much so I've written a blog about it's conclusion and the impact on social media. More importantly how people are being manipulated on social media by people using the "techniques" outline in this book.
It's not an easy book to read so not one for the beach, but push through and there is a light at the end of the tunnel.
It's not an easy book to read so not one for the beach, but push through and there is a light at the end of the tunnel.
61 people found this helpful
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