This book is great both for reference and for reading. It's extremely well-organized, so it's generally pretty easy to find a technique and information pretty quickly.
With that said, this book won't tell you everything you need to know about creativity. A lot of people want a "quick fix" or "on/off switch" for creativity; while this book will provide you with techniques that you can start using quickly, I do not believe that this book will provide an instant fix. I recommend combining this book with "The Accidental Creative" by Todd Henry, which focuses on the kinds of systems and practices you need to have in place in order to be sustainably creative.
My one complaint about this book is that at points it assumes that you already know which problem to work on. For example, if you're starting with a question like "what can we do to increase sales?" this book will give you techniques to help you with that. If you're looking for answers to a less specific question like "what new products can we develop this year?" or "which research problem should I work on?" this book isn't quite as helpful. It also focus more on business than on math, science, or technology.
- Paperback: 352 pages
- Publisher: Random House USA Inc; 1 edition (8 June 2006)
- Language: English
- ISBN-10: 9781580087735
- ISBN-13: 978-1580087735
- ASIN: 1580087736
- Product Dimensions: 18.8 x 2.7 x 23.2 cm
- Boxed-product Weight: 762 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 26,533 in Books (See Top 100 in Books)