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100 Things Every Designer Needs to Know About People (Voices That Matter) by [Weinschenk, Susan]

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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition, Kindle Edition

4.4 out of 5 stars 237 ratings
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Length: 255 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Product details

  • Format: Kindle Edition
  • File Size: 4392 KB
  • Print Length: 255 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 1 edition (14 April 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B004X1V1CS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews:
  • Amazon Bestsellers Rank: #91,306 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4.4 out of 5 stars
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Peep_squeak
5.0 out of 5 stars This will help improve your work
Reviewed in the United Kingdom on 16 March 2016
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Neil
5.0 out of 5 stars Very good book for anyone involved in UX or UI design
Reviewed in the United Kingdom on 24 April 2019
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Nick
5.0 out of 5 stars Great introduction for non-designers
Reviewed in the United Kingdom on 6 January 2018
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ERobinson
5.0 out of 5 stars Fantastic book, well presented
Reviewed in the United Kingdom on 18 October 2013
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Rebecca
5.0 out of 5 stars Very useful and practical
Reviewed in the United Kingdom on 30 December 2015
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Michael Quinn
5.0 out of 5 stars Fun read
Reviewed in the United Kingdom on 19 November 2017
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Mia
5.0 out of 5 stars Interesting book
Reviewed in the United Kingdom on 12 January 2020
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5.0 out of 5 stars Recommended by a friend easy to read but at the ...
Reviewed in the United Kingdom on 29 October 2015
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bookworm
5.0 out of 5 stars Fantastic Summary of need to know facts
Reviewed in the United Kingdom on 17 March 2013
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 11 February 2018
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5.0 out of 5 stars Quick delivery
Reviewed in the United Kingdom on 13 January 2020
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 2 May 2016
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5.0 out of 5 stars A must have
Reviewed in the United Kingdom on 9 July 2017
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marcofolo
4.0 out of 5 stars A must for a designer
Reviewed in the United Kingdom on 15 February 2013
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3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 17 February 2015
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