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There is No B2B or B2C: It's Human to Human #H2H by [Kramer, Bryan]
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There is No B2B or B2C: It's Human to Human #H2H Kindle Edition

3.0 out of 5 stars 1 customer review

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Length: 52 pages Word Wise: Enabled Language: English

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Product description

Product Description

As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you’ll learn: • The Four Rules of Social Context • How Human Sensory Building will make you a better Marketer • The Secrets to Making Ideas Crowd Worthy, with real world examples • How to be “Delightfully Disruptive” • Insights into building a Social Business • What it means to have a “Focker Moment” and why they should be celebrated Embedded are short intimate video conversations with some of today’s most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare´Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.


Product details

  • Format: Kindle Edition
  • File Size: 2845 KB
  • Print Length: 52 pages
  • Publisher: Substantium (23 February 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B075FZHMRP
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 3.0 out of 5 stars 1 customer review
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30 October 2017
Format: Kindle Edition with Audio/VideoVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 33 reviews
tamara stevens
5.0 out of 5 stars#H2H my A HA Moment ! Three little words that changed my social media marketing life.
22 March 2014 - Published on Amazon.com
Format: Kindle Edition with Audio/VideoVerified Purchase
One person found this helpful.
Kent Smith
5.0 out of 5 starsInsights on H2H, the next level of social marketing.
16 February 2014 - Published on Amazon.com
Format: Kindle Edition with Audio/VideoVerified Purchase
5 people found this helpful.
Susan Gilbert
5.0 out of 5 starsPeople do business with People!
5 March 2014 - Published on Amazon.com
Format: Kindle Edition with Audio/VideoVerified Purchase
One person found this helpful.
iSocialFanz
5.0 out of 5 starsH2H isn't a book for social media or marketing its a must read for everyone in Business!
22 March 2014 - Published on Amazon.com
Format: Kindle Edition with Audio/VideoVerified Purchase
One person found this helpful.
Jonathan Cook
3.0 out of 5 starsAn Inspiring Beginning
16 March 2015 - Published on Amazon.com
Format: Kindle Edition with Audio/VideoVerified Purchase

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